Zomato Menu Pricing Intelligence Case Study | Actowiz Solutions

By Author: Actowiz Solutions
Total Articles: 359
Comment this article

Client Overview
Zomato is a leading food discovery and delivery platform, listing millions of restaurants across multiple cities. Menu prices, availability, and offers vary by location, demand, and restaurant strategy.
To gain structured insights into menu pricing and availability trends, Zomato required automated, city-level menu intelligence at scale.
Industry & Geography

Industry: Food Delivery / Restaurants
Geography: India (Multi-city coverage)
Business Challenges
Frequent Menu Price Changes
Restaurants updated prices dynamically based on demand and operational costs.
Inconsistent Availability
Items frequently went unavailable during peak hours, affecting customer experience.
City-Level Price Variation
Same menu items were priced differently across cities and zones.
Manual Monitoring Limitations
Tracking thousands of menus manually was not scalable.
Project Objectives
Zomato partnered with Actowiz Solutions to:
Track restaurant menu prices and availability
Monitor city-wise and cuisine-wise pricing trends
...
... Capture real-time menu changes
Enable structured data analysis for operations and insights teams
Actowiz Solutions Approach
Menu-Level Data Extraction
Captured:
Item name
Price
Availability status
Add-ons and variants
City & Restaurant Mapping
Menus were mapped across:
Cities
Localities
Restaurant brands
High-Frequency Refresh
Near real-time refresh captured peak-hour changes.
Structured Delivery
Data delivered in CSV, JSON, and API formats.
Sample Menu Data (Illustrative)

Mumbai
Restaurant: Pizza Brand
Item: Margherita
Price: ₹299
Availability: Available

Delhi
Restaurant: Pizza Brand
Item: Margherita
Price: ₹279
Availability: Available

Bengaluru
Restaurant: Pizza Brand
Item: Margherita
Price: ₹289
Availability: Unavailable

Key Features
Real-time menu price tracking
Item-level availability monitoring
City-wise pricing comparison
Cuisine and brand-level insights
Business Impact
Improved visibility into menu pricing trends
Faster detection of availability gaps
Enhanced city-level pricing intelligence
Better operational and category insights

Conclusion
In food delivery ecosystems, menu intelligence drives experience and profitability.
Actowiz Solutions empowered Zomato with scalable, real-time menu and pricing intelligence across cities.

Learn More >> https://www.actowizsolutions.com/zomato-restaurant-menu-pricing-intelligence.php

Originally published at https://www.actowizsolutions.com