Organic Grocery Price & Availability Tracking Case Study | Actowiz

By Author: Actowiz Solutions
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Client Overview
24Mantra Organic is a leading organic grocery and FMCG brand in India, offering a wide portfolio of products including staples, ready-to-cook items, and packaged organic foods.
The brand is present across multiple online marketplaces, grocery apps, and D2C channels, where prices, availability, and seller strategies change frequently.
To stay competitive, 24Mantra Organic needed real-time visibility into SKU-level pricing, availability, and competitor movements across platforms.
Industry
Organic Grocery / FMCG / Retail Intelligence
Business Challenge

1. Fragmented Pricing Across Platforms
The same SKU appeared at different prices across marketplaces, grocery apps, and sellers, making manual tracking inefficient.
2. Frequent Availability Changes
Stock availability fluctuated daily due to demand spikes, promotions, and supply chain variations.
3. Limited Competitive Benchmarking
Without structured data, it was difficult to benchmark pricing and availability against competing organic brands.
4. Manual Monitoring Limitations
Tracking ...
... hundreds of SKUs manually across platforms was time-consuming and error-prone.
Project Objectives
24Mantra Organic partnered with Actowiz Solutions to:
Enable real-time SKU-level price and availability tracking
Monitor multiple marketplaces and grocery platforms
Improve competitive benchmarking
Support data-driven pricing and distribution decisions
Actowiz Solutions’ Approach
1. Multi-Platform Grocery Data Collection
Actowiz Solutions deployed automated data extraction across:
Major eCommerce marketplaces
Online grocery delivery apps
Seller listings and brand storefronts
2. SKU-Level Normalization
Each product was mapped at SKU level, ensuring:
Accurate price comparison
Seller-wise visibility
Platform-level consistency
3. Real-Time Monitoring & Alerts
Frequent data refresh cycles
Detection of price changes and stock-outs
Visibility into promotional activity
4. Structured Data Delivery
Data was delivered in clean, analysis-ready formats (CSV / JSON / API) for easy integration with internal dashboards.
Sample SKU-Level Data Extracted (Illustrative)

Marketplace A
SKU: Organic Macaroni Pasta
Pack Size: 500g
Price: ₹185
Availability: In Stock
Seller: Seller X

Grocery App B
SKU: Organic Fusilli Pasta
Pack Size: 500g
Price: ₹179
Availability: In Stock
Seller: Seller Y

Marketplace C
SKU: Organic Macaroni Pasta
Pack Size: 500g
Price: ₹195
Availability: Out of Stock
Seller: Seller Z

Key Features
Real-Time SKU-Level Tracking
Live visibility into price and availability changes.
Cross-Platform Benchmarking
Compare pricing and stock across marketplaces and grocery apps.
Seller-Level Insights
Understand seller behavior and discount strategies.
Scalable Monitoring
Easily extend tracking to new SKUs and platforms.
Business Impact
Improved Competitive Benchmarking
24Mantra Organic gained a clear view of how its products were positioned across platforms.
Faster Pricing Decisions
Teams could respond quickly to price changes and promotions.
Reduced Stock-Out Blind Spots
Early detection of availability gaps improved supply planning.
Stronger Market Intelligence
Data-backed insights replaced guesswork.

Why 24Mantra Organic Chose Actowiz Solutions
Deep expertise in FMCG and grocery data extraction
Accurate SKU-level normalization
Real-time monitoring capability
Scalable and reliable data pipelines
Conclusion
In the highly competitive organic grocery market, real-time SKU-level intelligence is a strategic advantage.
Actowiz Solutions enabled 24Mantra Organic to move from manual monitoring to automated, data-driven competitive benchmarking, improving pricing control and market responsiveness.

Learn More >> https://www.actowizsolutions.com/organic-grocery-competitive-intelligence-sku-price-tracking.php

Originally published at https://www.actowizsolutions.com