What Your Packaging Says About Your Brand Personality

By Author: Packaging Hero
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Customized packaging made its debut in the 1890s when Nabisco first featured a boy in a raincoat on their product. Since then, packaging has evolved drastically. Some major milestones include Coca-Cola’s introduction of the iconic contour bottle, Tide’s use of vibrant colors to catch the eye of consumers, and Andy Warhol’s 1962 artwork on Campbell’s Soup cans, which blurred the lines between art and advertising. These are just a few examples; there have been many more. But one thing remains clear: customized packaging is a powerful tool in shaping how consumers perceive your brand. This blog explores just how much impact packaging can have on your company’s image.

The Impact of Customized Packaging on Consumers

There are many ways to customize your packaging, from adding your logo and brand colors to using different materials or even personalized stickers. The key is to stand out and differentiate yourself from your competitors. One thing is certain, if your packaging isn’t branded, you're missing out. Here’s why:

Research shows that consumers form opinions about a brand within just ...
... the first seven seconds of seeing a product. According to Ipsos, 72% of consumers say product packaging design and 67% point to the materials used as the main factors influencing their buying decisions. Sustainable packaging, in particular, plays a big role, two-thirds of Americans say they consider it when deciding what to buy.

The Effect of Customized Packaging on Your Business

In the business world, the stakes are high. According to INC., 95% of new products fail. Why? Because consumers are often in a rush and they tend to choose products based on which packaging catches their eye. However, brands that invest in strong packaging see impressive returns. For example, MillerCoors saw a 5% increase in sales after rebranding their Miller Lite cans with a retro design. On average, businesses that focus on improving their packaging experience a 30% boost in consumer engagement.

The opposite is also true. When companies don’t customize their packaging, they risk falling behind. For example, in Australia, a plain packaging law for cigarettes was enacted about six years ago, preventing companies like Marlboro from using their iconic logos and fonts. This led to a significant drop in smoking rates, one of the largest declines in over 20 years.

The Bottom Line: Packaging Is as Important as the Product

The takeaway is clear: consumers view packaging as equally important as the product itself. If your company isn’t prioritizing customized packaging, you’re losing out on a major opportunity. Packaging is more than just a container for your product; it’s an essential part of your brand identity. If your competitors are using customized packaging and you aren’t, they’re already ahead of the game. At Packaging HERO, we offer a wide range of options to help you create customized packaging, including corrugated packaging boxes, that meet today’s consumer expectations and boost your brand.

For more visit us at https://www.packaginghero.com/