Link Building Terms You Should Know

By Author: link popularity matters
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What words are to a book, link building is to a web site. It is of utmost importance to use link building in order to achieve the maximum ROI from the capital invested in designing a site. Once you have begun with a link building campaign, it is important to know what you are doing. An apt way to go about this is to be familiar with the important link building terms.

Some of the Link building terms you should know are:


1. Anchor Text: It refers to the text you use in the link you have given on other sites.


2. Anchor text optimization: Keywords are crucial. Anchor text optimization means placing apt keywords in the anchor text of incoming links to your site. This really helps in achieving a better rank.


3. Back links: These are the inbound links which point to your website. They are also called In Links. They should be relevant and of good quality.


4. Google sandbox: This can be described as a 'holding area' where a site is placed, from where it is expected to earn its way through reputation building. Sandbox is a ...
... place where Google places new domains after temporarily reducing their page ranks.


5. Image Link: It is a hyper link which appears on an image.


6. Landing Page: A page at which a visitor arrives after clicking a link.


7. Link Aging: This concept evolved out of the sandbox theory. Google puts certain restrictions or penalty- this monitors the 'age' of an inbound link of a site.


8. Link Baiting: It refers to creating content which attracts large number of internal links.


9. Link Building: This is a collective process of increasing the number of links pointing to a site.


10. Link Farming: An artificial activity for building links.


11. Link Popularity: Refers to the popularity of a site.


12. Link Relevancy: This refers to providing links to a site which is similar in content to yours.


13. No Follow: This is used to discourage Spam link building.


14. One way Links: The links where one site points to another without the second one pointing back to the first one.


15. Page Rank: It refers to a certain algorithm used by Google to analyze and rank web pages.


16. Reciprocal Links: This refers to the technique of exchanging links with another site.


17. Serps: It refers to the page you land on after searching for a particular keyword.


18. Text Links: A hyper link which appears on the content within a site.