Comparing 5 Best Accountants In London

By Author: GoForma
Total Articles: 23
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Choosing the [_best accountants in London_](https://www.goforma.com/business-resources/best-accountants-in-london) isn't just about ticking a box, it can have a real impact on how your business grows, the time you save, and even how much tax you end up paying. With London full of businesses of all kinds, it pays to know which firms truly stand out, what they actually offer, and who they work best with.

I've reviewed five of the top accounting firms, considering real client feedback, pricing, the quality of their service, and how they support clients day to day. Each accounting firm brings something different to the table, so this guide should help you find the right match for your business.

## Why Picking the Right Accountant Matters

With close to a million businesses operating in London, things get complicated fast. The good accountant isn't just someone who files your returns, they take the weight off your shoulders, keep your books organised, ensure you stay compliant, and give you tax advice that actually ...
... helps your business grow. The best firms don't just appear at year end. They guide you, answer questions quickly, and keep things clear throughout the year.

Before we get into the top five, let's talk about what people generally look for when searching for an accountant.

## What Makes a Great London Accountant Stand Out

Business owners usually want three main things: experience, personal support, and good value. Here's what most clients care about:

### Industry Experience

Every business is unique. Contractors, eCommerce stores, creatives, locums, and small companies need accountants who really understand their world. Firms specialising in these areas can spot savings others miss and give advice that fits your situation.

### Clear, Fixed Prices

Nobody likes surprise invoices. Fixed-price packages make it easier to budget and avoid confusion. Many London firms now offer monthly plans covering all the essentials.

### Strong Client Reviews

Trustpilot reviews aren't just for show --- good reviews usually mean a firm communicates well, gets things right, and treats clients as people, not just numbers.

### Modern Accounting Tools

Cloud platforms like Xero, QuickBooks, and FreeAgent let you see your numbers in real time. A good online portal cuts down on paperwork and keeps things running smoothly.

### Fast Support and Advice

When you have a question, you want an answer quickly. Whether you're a contractor or running a small business, fast support saves you time and hassle.

## How We Chose the Top 5

We looked at client ratings, pricing, support quality, industry knowledge, online tools, and overall value. Every firm on this list performs well, but each has its own strengths.

## Top 5 Accountants in London

Here's our breakdown of the best firms for service quality, client feedback, value, and who they're best for.

### 1\. GoForma --- Best for Contractors and Startups

GoForma has built its reputation on being approachable, clear, and reliable --- especially for contractors, freelancers, and small businesses. You get a dedicated accountant (ACCA or AAT qualified), and they know their stuff on IR35, company accounts, VAT, payroll, and tax planning.

#### Trust and Reputation

GoForma scores well on Trustpilot. Clients often mention team members by name --- Jordan and Jawad are frequently highlighted for their helpful, personal support.

#### Why Clients Like Them

* Accountants respond quickly
* Tax advice that saves money, not just ticks boxes
* Simple online portal (FreeAgent included) with real-time dashboards
* No hidden fees --- what you see is what you pay
* Free virtual London business address and mail handling
* Strong expertise in IR35, crypto tax, and corporation tax

#### Best For

Contractors, freelancers, startups, and small businesses wanting ongoing support --- not just someone who files at year end.

#### Pros

* Friendly, personal service
* Practical tax planning
* Clear, fixed pricing
* Your own dedicated accountant
* Unlimited support

#### Cons

* Not suited to very large businesses needing complex audits

#### Why GoForma is \#1

GoForma strikes a great balance between price, quality, and genuinely caring about their clients. They support you all year, not just at year end, and their advice really helps you run your business better.

### 2\. Crunch --- Best for Affordable Online Accounting

Crunch has been around for a while and earned a reputation in online accounting. They combine software with accountant support, making them popular with small businesses that prefer digital solutions.

#### Trust and Reputation

Crunch has a solid 4.5 TrustScore on Trustpilot, with clients often praising the reliability of the platform.

#### Why Clients Like Them

* Well-known online brand
* Clear, fixed-fee packages
* Unlimited support included
* Takes care of payroll, VAT, bookkeeping, accounts, and personal tax

#### Best For

Businesses and freelancers comfortable with working mostly online.

#### Potential Drawbacks

Some clients note that responses can come from junior staff, and more complex tax issues are passed to senior accountants. They may not be the best fit for specialist industries requiring niche advice.

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Explore comparison of other 3 accountants in London at [https://www.goforma.com/business-resources/best-accountants-in-london](https://www.goforma.com/business-resources/best-accountants-in-london)

## How to Pick the Right Accountant

Start by identifying what you really need. Are you after someone to handle simple tax returns, or do you want more in-depth, strategic guidance? Then, consider how you prefer to communicate --- would you like a single dedicated accountant, or do you prefer working with a full team?

Carefully review their pricing. Is it transparent, or are there unexpected charges? Look at genuine reviews and case studies. You want to see evidence they've supported businesses like yours.

Remember the tech side. The best tools; like client portals or cloud-based software, can make things much easier.

## Ready to Find Your Accountant?

If you're looking for transparent pricing, solid support, and forward-thinking advice, GoForma is a great place to begin. Book a free consultation with GoForma's [London accountant](https://www.goforma.com/accountant-in-london), or reach out to any firm you're considering. Ask the questions that matter most to you. Usually, one quick conversation is enough to tell if they're a good fit for you and your business.