What Does Link Relevance Stands For Search Engine Optimization

By Author: Anir
Total Articles: 6
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We are constantly being told by SEO experts and the Search Engines that the significance of a link is determined by its page rank and relevance to our own web sites. Accordingly when developing a linking strategy we should only be apprehensive and concerned with relevant links. That means little bit of connections of other web site with our own website. For example I run a website devoted to providing a variety of Internet Marketing services to commercial clients throughout the India, so a relevant site would be an SEO training institute or a Marketing company. Not other Internet Marketing Company or any INDIAN SEO services company for the obvious reason they are our direct competitors.
Now this sounds simple and straightforward and if we did this we would end up linking to about 100 sites. This number is not in any way satisfactory for us to compete with our competitors who have many hundreds and in some cases thousands of links recognized by the search engines.
How does Google determine relevance? I would suggest that it is an entirely random process. If I look at my own back links which Google are registering ...
... then many are relevant in terms of the definition above, but many are not. None of our clients who provide us with a back link and incidentally have high page ranks appearance part of this list and yet they are highly relevant? It may be that these form part of Google's count but they choose for one reason or another not to disclose these. It still remains huge mystery.
How does an arithmetical formula work out relevance? If I back link to my client who are a different group to me they are relevant but apparently not to Google. We have many back links from construction and building companies because we carry out Internet Marketing Services for them. Yet these are apparently not deemed to be relevant but a mortgage company is? Builders and construction firms are mentioned several times on the web site and so a relevant connection should be able to be made.
If I look at the back links of my most important competitors then the circumstances becomes even more mystifying. Very few would appear on the outside to be of any relevance at all, but who am I to judge? I do not have inside knowledge of the workings of these companies and their possible connections.
To me the whole process seems completely illogical and I will continue developing links to sites that I consider relevant. If Google paid attention to its own advice in only developing links to relevant sites then most probably it would only link to other search engines?
It is an easy statement to make for Google and SEO experts, ‘only develop links to relevant sites' but the reality is that they have no way of knowing what is truly relevant and what is not. Therefore my advice is to continue developing your links to websites that you consider of some relevance either to you or surfers who come across your site and continue to be surprised at what Google considers to be relevant!
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