Finding A Genuine Digital Marketing Agency In Hyderabad: What Every Business Should Know

By Author: SRIPANI
Total Articles: 1
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Finding a good digital marketing agency in Hyderabad has become a real task. A lot of businesses get duped by the flashy presentations and tall promises, and they lose a lot of money without any results. Others lure small and medium businesses with inexpensive contracts but end up using spammy shortcuts which land them in the penalties and exclusion from search results. When it comes to an agency business, owners should be on the lookout for three key qualities: visual creativity, content quality and legitimate backlink building.

Visuals and Content see how well an agency understands brand communication. The above is important, because visuals draw attention, while content generates interest and converts. The backlink strategy is where most agencies go wrong. Most of the so-called experts openly confess to using spam-link building purely because of unrealistic expectations of ranking in a month. These shortcuts can shatter the long-term image of a site.

It's time consuming when these business owners end up spending 50,000 rupees or more a month and the website is still not ranking even for low competition keywords. ...
... The most important thing they fail to understand is that Google doesn't give a hoot about their business, they care about their searchers. There is only one way to win on Google and that is to offer real value to Google searchers.

For example, a packers and movers’ company that wants to take the lead in rankings should focus on providing valuable and specific information that shows why its service is reliable and unique in some way. A single well-optimized page with a great on-page optimization that is focused on the user can end up in the first page without the need for a single backlink. At the same time, I do respect backlinks that come from High DA websites like Quora, Wikipedia, Tumblr and 200+ Sites that have established with users trust in various state forms. this is a holistic approach that requires a decent time of 9 to 12 months, because for each submission you have to write unique content, apply a digital strategy and ensure results are visible after each submission, thanks to google now adays any quality backlink will be visible within 24 Hours prior to the past which used to take once in a year.

Now let us consider the expenses of gathering together an in-house digital marketing team. A good content writer is capable of making one article a day if motivated and is paid around 35,000 rupees every month. A good graphic designer will charge between 40,000 to 60,000 rupees per month but up to maximum 5 images per day and that too if he is given a system with required adobe premium software and a detailed guidance of creative direction for each design. Social media executive, an entry level guy without much strategic insight will not come for less than 20,000 rupees and even if he comes for that salary I don’t know how long he is going to stay. Eventually, the SEO consultant will charge 40,000 rupees or so, and it is common for them to work on several different freelance projects, and suppose if he is succumbed with pressure he will rely on the spammy backlinks that will result in a web disaster.

From my point of View any digital marketing agency which can deliver stunning visuals, appealing content and adopts good backlink activities can be paid around Rs.50,000 per month. But their previous digital works needs to be checked thoroughly or even if it is a new agency with a good and positive intent give them a week time and ask them to produce a human written article and two visuals. And also ask them to bring a list of websites for backlink activities, with this test 75% of agencies get filtered out. As I often ask these questions on Facebook groups, most of them disappear when I ask how many backlinks you have created in the past and how are they positioned on google. That’s it vanish! The key is to select a digital marketing agency that believes in transparency, sustainable SEO, and creative consistency instead of Quick fixes.