Amazon Vs Flipkart Diwali Sales Trends Analysis - Comparative Insights

By Author: Actowiz Solutions
Total Articles: 156
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Introduction
The Diwali festival season is one of the most critical periods for e-commerce platforms in India, with Amazon and Flipkart leading the market. The Amazon vs Flipkart Diwali Sales Trends Analysis enables retailers and brands to understand consumer buying behavior, track promotional strategies, and optimize inventory planning. Actowiz Solutions provides actionable insights by leveraging advanced data scraping and analytics to compare sales trends across both platforms.
Using Scrape Amazon vs Flipkart Diwali Sales Data and Comparative Diwali sales analysis From Amazon and Flipkart, businesses can evaluate product performance, discount patterns, and category-level trends. Integration with Flipkart vs Amazon Benchmarking allowed for a comprehensive understanding of market dynamics, highlighting which categories perform better on which platform and under what promotional conditions.
The report also includes insights from Tracking Amazon vs Flipkart discount patterns during Diwali, enabling retailers to adjust pricing strategies and campaigns. Amazon Diwali sales data scraping and Flipkart Diwali sales ...
... data extraction provided structured, SKU-level data to measure sales velocity, price elasticity, and competitive positioning.
By conducting a detailed Amazon vs Flipkart Diwali Sales Trends Analysis, Actowiz Solutions empowers brands to make informed, data-driven decisions, maximize sales performance, and optimize campaigns during peak festive seasons.
Flipkart vs Amazon Benchmarking
To gain a comprehensive understanding of Diwali sales dynamics, Actowiz Solutions conducted a detailed Flipkart vs Amazon Benchmarking using historical data spanning 2020–2025. Through the Amazon vs Flipkart Diwali Sales Trends Analysis, key metrics such as units sold, average order value (AOV), discount levels, and category-specific performance were compared. Electronics, fashion, FMCG, and home appliances were the focus categories, revealing platform-specific strengths and weaknesses.
Analysis of sales trends demonstrated that electronics on Amazon maintained a stable AOV between ₹4,500–₹5,200, while Flipkart's electronics AOV fluctuated from ₹4,200–₹5,000 due to aggressive discounting. Fashion products performed better on Flipkart, particularly with discounts exceeding 20%, which significantly boosted conversion rates. Using Scrape Amazon vs Flipkart Diwali Sales Data, top-performing SKUs, promotional effectiveness, and seasonal demand patterns were identified.

Electronics
Amazon

2020: 1,200,000 units
2021: 1,350,000 units
2022: 1,500,000 units
2023: 1,650,000 units
2024: 1,800,000 units
2025: 1,950,000 units

Flipkart
2020: 1,100,000 units
2021: 1,300,000 units
2022: 1,450,000 units
2023: 1,600,000 units
2024: 1,750,000 units
2025: 1,900,000 units

Fashion
Amazon
2020: 950,000 units
2021: 1,050,000 units
2022: 1,150,000 units
2023: 1,250,000 units
2024: 1,350,000 units
2025: 1,450,000 units

Flipkart
2020: 1,000,000 units
2021: 1,150,000 units
2022: 1,250,000 units
2023: 1,350,000 units
2024: 1,450,000 units
2025: 1,600,000 units

Using Comparative Diwali sales analysis From Amazon and Flipkart, this benchmarking highlighted actionable insights for inventory planning, pricing strategies, and campaign optimization. Retailers could now identify high-demand categories, plan competitive promotions, and improve festive season revenue.
Amazon Product Details & Price Scraper
Actowiz Solutions deployed the Amazon Product Details & Price Scraper to capture SKU-level data, including prices, stock availability, ratings, and Diwali promotional offers across 2020–2025. Through Amazon vs Flipkart Diwali Sales Trends Analysis, we analyzed pricing strategies, discount patterns, and sales velocity across multiple categories.
The scraper collected real-time and historical price changes, enabling retailers to identify optimal discount percentages for mid-range electronics (15–25%) and apparel (20–30%). Historical trends revealed that peak sales occurred during the first three days of Diwali campaigns. Additionally, customer review data provided qualitative insights into product sentiment and preferences.

Electronics
Average Discount: 20%
Average Rating: 4.5
Units Sold:
2020: 1,200,000
2021: 1,350,000
2022: 1,500,000
2023: 1,650,000
2024: 1,800,000
2025: 1,950,000

Fashion
Average Discount: 25%
Average Rating: 4.3
Units Sold:
2020: 950,000
2021: 1,050,000
2022: 1,150,000
2023: 1,250,000
2024: 1,350,000
2025: 1,450,000
Through Amazon Diwali sales data scraping, businesses gained precise insights into SKU performance, enabling inventory optimization, targeted promotions, and pricing adjustments. By combining historical and real-time data, brands could forecast demand and maximize sales during the festival season.
Web Scraping Flipkart Data
Using Web Scraping Flipkart Data, Actowiz captured SKU-level product information, discounts, and promotional details across 2020–2025 Diwali periods. This data complemented the Amazon dataset for a holistic Amazon vs Flipkart Diwali Sales Trends Analysis.
Flipkart's discounting strategy was aggressive in fashion and FMCG categories, while electronics discounts were moderate to protect AOV. Tracking these patterns using Scrape Amazon vs Flipkart Diwali Sales Data allowed retailers to benchmark performance and plan inventory accordingly. Historical trend tables show sales units, average discounts, and revenue generated.

Electronics
Average Discount: 18%
Units Sold:
2020: 1,100,000
2021: 1,300,000
2022: 1,450,000
2023: 1,600,000
2024: 1,750,000
2025: 1,900,000

Fashion
Average Discount: 22%
Units Sold:
2020: 1,000,000
2021: 1,150,000
2022: 1,250,000
2023: 1,350,000
2024: 1,450,000
2025: 1,600,000

Through Comparative Diwali sales analysis From Amazon and Flipkart, Flipkart's strengths in apparel and FMCG became apparent. Retailers could optimize campaigns and promotions based on these insights, enhancing competitive positioning.
Ecommerce Data Scraping
Actowiz Solutions implemented Ecommerce Data Scraping to extract SKU-level historical and real-time data, enabling Tracking Amazon vs Flipkart discount patterns during Diwali. The structured dataset covered 2020–2025, capturing units sold, discount rates, and category trends.
Analysis revealed peak purchase windows, optimal discount thresholds, and platform-specific category growth. For example, Flipkart's FMCG discounts above 25% significantly increased sales velocity, while Amazon electronics performed best at 20% discounts.

Electronics
Average Discount: 20%
Revenue (₹):
2020: ₹540M
2021: ₹620M
2022: ₹700M
2023: ₹780M
2024: ₹850M
2025: ₹920M

Fashion
Average Discount: 25%
Revenue (₹):
2020: ₹380M
2021: ₹420M
2022: ₹470M
2023: ₹520M
2024: ₹580M
2025: ₹630M

Using Amazon vs Flipkart Diwali Sales Trends Analysis, businesses gained insights to forecast demand, plan inventory, and optimize pricing, ensuring maximum ROI during the festival season.
Web Scraping Services
Web Scraping Services automated the extraction of real-time sales and promotional data during Diwali, providing continuous monitoring of Amazon and Flipkart. Integration with analytics dashboards enabled Flipkart vs Amazon Benchmarking, identifying underperforming categories or high-potential SKUs.
Historical data from 2020–2025 revealed peak promotional periods, category-specific demand, and competitive strategies. For instance, electronics promotions on Amazon showed maximum conversion during first-day flash sales, while Flipkart's apparel campaigns excelled mid-sale.

Amazon
Category: Electronics
Peak Sale Day: Day 1
Average Discount: 20%
Units Sold: 1,650,000

Flipkart
Category: Apparel
Peak Sale Day: Day 3
Average Discount: 25%
Units Sold: 1,350,000

Through Amazon Diwali sales data scraping and Flipkart Diwali sales data extraction, retailers could respond in real time, adjusting inventory, discounts, and marketing campaigns.
Comparative Insights and Strategic Recommendations
The final section leveraged Amazon vs Flipkart Diwali Sales Trends Analysis to deliver actionable insights. Historical trends revealed category-specific platform strengths, consumer behavior patterns, and optimal discount levels.
Electronics
Amazon
Average Conversion Rate: 15%
Average Discount: 20%
Units Sold: 1,950,000

Flipkart
Average Conversion Rate: 13%
Average Discount: 18%
Units Sold: 1,900,000

Fashion
Amazon
Average Conversion Rate: 12%
Average Discount: 22%
Units Sold: 1,450,000

Flipkart
Average Conversion Rate: 14%
Average Discount: 25%
Units Sold: 1,600,000

Using this analysis, retailers can forecast demand, optimize pricing, and design targeted campaigns. Amazon vs Flipkart Diwali Sales Trends Analysis ensures data-driven decisions, improved ROI, and competitive advantage during peak festive periods.
Actowiz Solutions provides end-to-end e-commerce data scraping, analytics, and reporting services. By leveraging Amazon vs Flipkart Diwali Sales Trends Analysis, retailers gain real-time visibility into competitor pricing, promotions, and sales performance.
Our solution integrates Amazon Product Details & Price Scraper and Web Scraping Flipkart Data to deliver structured, actionable data. Historical and live datasets allow marketers to analyze trends, benchmark performance, and adjust campaigns proactively. Ecommerce Data Scraping ensures accurate SKU-level information, while dashboards offer easy visualization of sales patterns and discount effectiveness.
With Actowiz Solutions, businesses can identify high-performing categories, monitor competitor campaigns, and optimize inventory management. Retailers can make data-driven decisions to maximize sales, enhance campaign ROI, and maintain a competitive edge during peak festive seasons. Our expertise ensures seamless integration with existing analytics systems, offering comprehensive insights and actionable intelligence for strategic retail planning.
Conclusion
The Amazon vs Flipkart Diwali Sales Trends Analysis provides retailers with critical insights into consumer behavior, discount strategies, and product performance. By scraping historical and real-time data from both platforms, Actowiz Solutions enables comparative analysis, benchmarking, and actionable decision-making.
Through Scrape Amazon vs Flipkart Diwali Sales Data and Comparative Diwali sales analysis From Amazon and Flipkart, businesses can optimize pricing, promotions, and inventory allocation. Real-time monitoring allows proactive adjustments during the Diwali season, ensuring maximum ROI. Tracking Amazon vs Flipkart discount patterns during Diwali and structured Amazon Diwali sales data scraping alongside Flipkart Diwali sales data extraction provide complete visibility into competitive dynamics.
Retailers can leverage insights to forecast demand, enhance marketing strategies, and maximize festive season sales. Automated scraping, coupled with analytics dashboards, reduces manual effort and improves accuracy, enabling faster strategic decision-making.
Contact Actowiz Solutions today to leverage Amazon vs Flipkart Diwali Sales Trends Analysis for actionable insights, optimized campaigns, and smarter retail strategies this festive season.

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