How To Run A Successful Crypto Perpetual Futures Trading Platform?

By Author: Lyra Bennett
Total Articles: 13
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Traditional futures contracts have fixed expiration which led traders to switch over contracts. This leads to the introduction of perpetual futures contracts, a contract with no expiration. Today, anyone can launch a crypto perpetual futures trading platform, but running it successfully is what sets you apart in the saturated market. This article is a guide for startup founders, entrepreneurs, or anyone planning to launch and run a successful crypto perpetual futures trading platform.

Top Ways to Make Your Perpetual Futures Platform Successful

Trading Experience
A seamless trading experience is what traders expect when using your platform. A crypto perpetual futures platform that is fast, reliable, and provides a fair trading engine attracts more traders. Ensure that your platform is free from unexpected lag, hidden fees, unexplained liquidation wipes, or downtime. Provide a clean UI/UX that supports quick order placement, live P&L visibility, and advanced analytics.

Liquidity
A fish can’t survive without water; likewise, your perpetual futures contracts platform cannot survive without ...
... liquidity. The traders will leave if they can’t get in and out of positions quickly and efficiently. To make your platform more liquid, work with professional market makers, seed internal liquidity from your own treasury, or offer volume incentives via points, rebates, or token rewards.

Powerful Backend Architecture
A strong backend architecture is the foundation of your perpetual futures platform. Ensure your platform has strong infrastructure, such as a powerful matching engine, a real-time market data system, and a risk management engine. If you’re planning to partner with a crypto perpetual futures trading platform development company, openly talk to them about the infrastructure you need in your platform.

Identify Your Trader
When launching your trading platform, don’t market to everyone. Focus on one or two core trader personas, like active retail traders, founder-traders, crypto native fund managers, or altcoin degens. After finding your core trader persons, identify their pain points and provide solutions.

Focus on Quality Traders
When you’re newly launching your perpetual futures trading platform in the market, don’t chase a larger number of registered users to your platform. Focus on quality active traders who regularly trade using your platform and choose your trading platform over others.

Attract users by offering a trader referral program, conducting trading competitions, or community programs that reward your traders. Retain your existing users by providing value and offering incentives. Regularly track metrics like daily active traders, volume per user, and retention over time, and take new steps to bring quality traders. If your platform is safe and profitable, eventually, they will refer your platform to other traders.

Transparent System
Building a transparent system will make your platform more reliable among users. This involves building a transparent and fair liquidation mechanism, managing funding rates carefully, and having an insurance fund or automatic deleveraging system (ADL) to protect risks.

Conclusion
Solving real problems of traders, maintaining liquidity, managing risk, and earning trust lead to running a successful crypto perpetual futures trading platform in the market. Providing value from day one is what makes traders choose your platform. Always listen to your traders, understand what they really need, and provide solutions, as this is what makes your platform stand out in the market.