How Sentiment Scraping Helps Track Food & Health Trends | Actowiz Metrics

By Author: Actowiz Metrics
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Executive Summary
The food and healthcare industries are evolving at breakneck speed, fueled by shifting consumer preferences, rising health awareness, and the explosive growth of digital platforms. Businesses can no longer rely solely on sales numbers to understand what customers want — they need to know why customers feel the way they do.

That’s where customer sentiment data scraping comes in.

Actowiz Metrics has pioneered the use of web scraping for sentiment analysis, combining advanced AI-powered natural language processing (NLP) with high-volume data extraction from food delivery apps, e-commerce platforms, restaurant review sites, and healthcare marketplaces.

With the ability to track real-time sentiment trends and perform customer sentiment trends analysis, Actowiz Metrics enables:

Food & health market sentiment analytics for hyperlocal and global markets
Health product sentiment monitoring for e-commerce platforms like Amazon, Noon, and Flipkart
Restaurant customer review analytics tools to uncover menu preferences and service satisfaction
Cloud-based food ...
... analytics solutions to integrate insights into existing business workflows
In this case study, we focus on India and UAE — two rapidly growing digital markets — and explore how Actowiz Metrics helped clients increase revenue, optimize product offerings, and enhance customer satisfaction using sentiment scraping.

Industry Background & Market Demand

Food Industry Overview

The global online food delivery industry was valued at over $221 billion in 2022 and is projected to grow at a CAGR of 9.8%, crossing $500 billion by 2030.

India:

Market size projected to reach $71 billion by 2030
Top players: Swiggy, Zomato, Domino’s, McDonald’s (via delivery), Uber Eats (legacy data)
Growth drivers: smartphone penetration, convenience, food variety, competitive pricing
UAE:

Online food delivery revenue expected to reach $2.79 billion in 2025
Major players: Talabat, Deliveroo, Zomato UAE, Careem NOW
Growth drivers: expat population, high disposable income, fast delivery culture
Market Needs:

Track menu trends : Knowing which items are gaining popularity
Improve delivery experience : Understanding negative sentiment drivers (late delivery, cold food, wrong order)
Regional preferences : Tastes in Abu Dhabi may differ from Dubai; Mumbai trends may differ from Bangalore

Healthcare Industry Overview

The global digital health market is expected to surpass $550 billion by 2027, fueled by telemedicine adoption, health-conscious lifestyles, and the popularity of wellness products.

India:

Growing interest in Ayurvedic, immunity-boosting supplements
Rapid adoption of teleconsultation platforms like Practo and 1mg
UAE:

High demand for premium health supplements and skincare products
Rising preventive healthcare culture

Market Needs:

Health product sentiment monitoring to detect rising demand
Healthcare market trend analysis for specific treatments
Hyperlocal healthcare data to see city-wise demand shifts

The Challenge

Data is Scattered and Unstructured
Customer feedback exists across:

App store reviews
Food delivery app ratings
Social media comments
E-commerce product reviews
Healthcare forum discussions
This feedback is unstructured, often containing emojis, slang, multiple languages, and inconsistent formats.

Trend Changes Are Fast
A new restaurant item may go viral overnight
A health supplement can see a surge in demand after an influencer review
Seasonal trends (Ramadan in UAE, Diwali in India) shift sentiment patterns rapidly
Geographic Sentiment Variations
A healthy smoothie may be popular in Dubai Marina but unpopular in Sharjah due to pricing differences. A spicy dish may be well-loved in Hyderabad but rated poorly in Chennai.

Actowiz Metrics’ Sentiment Scraping Solution

Actowiz Metrics designed a multi-layered sentiment analytics framework:

Data Sources
Food Delivery Apps : Swiggy, Zomato, Uber Eats, Talabat, Deliveroo, Careem NOW
E-commerce & Healthcare Platforms : Amazon India, Flipkart, Noon UAE, NetMeds, 1mg
Healthcare Forums & Blogs : WebMD, Practo reviews, Healthline Q&A
Social Media : Instagram hashtags, Twitter mentions, Facebook comments
Core Features
Customer Sentiment Data Scraping : Extract structured data: ratings, review text, likes, and timestamps
Track Real-time Sentiment Trends : Automated crawlers for hourly/daily updates
Food & Health Market Sentiment Analytics : AI models for aspect-based sentiment (e.g., taste, price, delivery speed, health benefits)
Health Product Sentiment Monitoring : Detect emerging supplements, vitamins, and devices
Restaurant Customer Review Analytics Tool : Menu item performance tracking
Cloud-based Food Analytics Solutions : Accessible dashboards & APIs

Implementation in India & UAE

Goals
Monitor 500+ restaurants across Mumbai, Delhi, Dubai, and Abu Dhabi
Track 200+ healthcare products for sentiment changes
Identify early signs of viral trends

Data Pipeline

Step 1: Collection

Scraped reviews, ratings, timestamps, delivery times
Captured language metadata for translation

Step 2: Preprocessing
Removed spam & irrelevant entries
Normalized slang and emojis to text equivalents

Step 3: Analysis
Sentiment Classification: Positive / Negative / Neutral
Aspect Tagging: Price, Quality, Speed, Health Benefits, Customer Service

Step 4: Delivery
Interactive dashboards
Weekly executive reports with top insights

Insights Gained
Menu Optimization : Restaurants promoted top-rated dishes during peak hours, boosting sales by 12: 15%
Stock Planning : Healthcare retailers adjusted inventory based on positive sentiment surges
Location-specific Campaigns : Marketing tailored to city-specific preferences increased conversion rates

Impact

Impact-1
40% faster detection of emerging trends
15% increase in food delivery revenue for partner restaurants
Reduced stockouts for popular healthcare products
Improved customer loyalty through proactive service improvements
Why Actowiz Metrics Stands Out

Why Actowiz Metrics Stands Out

Enterprise web scraping services with massive scale
Custom dashboards with API integrations
Ethical, compliant scraping practices
Industry-specific models trained for food and health sentiment
Conclusion
In competitive markets like India and UAE, real-time customer sentiment trends analysis isn’t optional — it’s a strategic necessity. Actowiz Metrics provides the technology, expertise, and scalability to ensure food & healthcare businesses stay ahead of consumer shifts.

Learn More: https://www.actowizmetrics.com/track-food-health-trends-with-sentiment-scraping.php

Orignally Published at: www.actowizmetrics.com