Naturals Ice Cream Franchise In India 2025: Cost, Roi & Application Process

By Author: Franchise Discovery
Total Articles: 17
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1. Introduction: Why Naturals?

Founded in 1984 by Raghunandan Kamath, Naturals Ice Cream—now under Kamaths Ourtimes Ice Creams Pvt. Ltd.—stands out for its premium fruit-based ice creams using natural ingredients. As of FY2020, the brand achieved a retail turnover of ₹300 crore, up from ₹115 crore in 2015
Wikipedia
. By early 2022, it boasted around 137 stores across 11 states in India
Wikipedia
. Known for innovative flavors like Sitaphal (custard apple), Tender Coconut, and Jackfruit, Naturals commands strong customer loyalty and trust
Business Scroller
Wikipedia
.

2. Investment Breakdown: Cost to Set Up

Estimated initial investment spans widely—from ₹12 lakh to ₹50 lakh+, depending on store format, location, and scale.

Lower-range Estimate (₹12–20 lakh)

Sources like Franchise Connect, Check My Budget, and Extrap consistently cite this range:

Franchise deposit/brand fee: ~₹1 lakh (sometimes zero)

Interiors: ₹1–4 lakh

Equipment & machinery: ₹2 lakh

Furnishing: ₹1–2 lakh

Working ...
... capital: ₹0.5–4 lakh

Total: ₹12–20 lakh
bestfranchiseconnect.com
checkmybudget.in
in.franchisegoal.com
Extrape

Typical space requirement: 200–500 sq.ft with 8–10 ft frontage
in.franchisegoal.com
Extrape

Higher-range Estimate (₹25–50 lakh)

Sources like Business Scroller suggest two formats:

Exclusive full-fledged store
– Investment: ₹40–50 lakh
– Space: 750–1,200 sq.ft

Takeaway/kiosk model
– Investment: ₹25–35 lakh
– Space: 300–500 sq.ft
Business Scroller

Other Variations

Buzz4AI lists a broad setup of ₹35–60 lakh: includes franchise fee (₹5–10 lakh), interiors (₹20–30 lakh), machinery (₹5–8 lakh), licensing, stock, and marketing
Buzz4AI
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Business Blaze estimates ₹5–10 lakh franchise fee, ₹15–30 lakh setup, and ₹2–3 lakh licensing costs, with rent of ₹50,000–2 lakh/month
The Business Blaze
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Takeaway: Investment ranges between ₹12 lakh (for a basic kiosk) up to ₹50 lakh or more for larger, premium outlets. Location, format, and scale are key cost drivers.

3. Ongoing Expenses & Profitability
Recurring Costs

Royalty/Commission: Most estimate around 6–8% of gross sales; some state zero, and a few sources mention a 6% share for franchisee (94% keeps)
in.franchisegoal.com
Business Scroller
franchisebyte.com
.

Operational Costs: Salaries, utilities, rent, raw materials: ₹1–2 lakh/month or more
The Business Blaze
Buzz4AI
.

Marketing Contributions: Around 2–3% of gross sales
Business Scroller
.

Revenue & Profit Margins

Monthly Revenue:

₹6–12 lakh (some estimates go up to ₹25 lakh)
MyJar
Buzz4AI
Business Scroller
.

Gross Profit Margin: Typically 50–60%
Buzz4AI
MyJar
.

Net Profit Margin: 20–30% possible, with an illustrative example showing ~19% net margin
Buzz4AI
MyJar
franchisebyte.com
.

ROI & Break-even Timeline

Many sources suggest break-even occurs within 12–24 months (1–2 years)
The Business Blaze
Business Scroller
MyJar
.

Some optimistic projections say ROI may happen in 12 months and net profit margins around 19%
franchisebyte.com
.

Others estimate safe ROI in 1.5 to 3 years depending on the initial outlay
Buzz4AI
MyJar
.

4. Application Process & Franchisor Policy
Official Application

The only official route is via Naturals’ website—fill out the franchise inquiry form there
Naturals
. No third-party agents are authorized, so beware of impersonators
Naturals
.

Franchise Terms

Currently: No franchise fee, deposits, or royalties—though Naturals indicates they may introduce these soon
Naturals
.

Initial contact is only online; phone calls or in-person appointments are not entertained until shortlisted
Naturals
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Profitability and ROI figures are shared only after the selection phase
Naturals
.

Challenges in Getting a Franchise

Multiple recent accounts report difficulty getting a response even after applying:

“Even after filling the form a month ago, they haven’t reached back to me yet.”
Reddit

“They don't give franchises.”
Reddit

Some Redditors speculate that the brand might be opening outlets corporately rather than offering many franchises
Reddit
+1
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5. Summary Table
Parameter Estimate Range / Notes
Initial Investment ₹12 lakh to ₹50+ lakh (depending on format & location)
Space Requirement 200–500 sq.ft (kiosk); 750–1,200 sq.ft (full store)
Recurring Costs Salaries, rent, inventory ~₹1–2 lakh/month; Royalties ~6–8%
Monthly Revenue ₹6–25 lakh
Gross Margin 50–60%
Net Profit Margin ~20–30% (example: 19%)
Break-even / ROI Typically 12–24 months; some suggest as fast as 12 months
Application Fill form via official website; no agents allowed
Response Time Often slow or non-responsive, per recent franchise hopefuls
6. Final Thoughts

Investing in a Naturals Ice Cream franchise can be rewarding—thanks to its iconic brand, natural offerings, and premium position in the market. Depending on your budget, you can start with a compact kiosk (₹12–20 lakh) or a full-scale store (₹40–50 lakh).

Profit margins are healthy, and if operationally sound, break-even can happen within 1–2 years. That said, the most realistic hurdle today appears to be just getting a franchise—many have reported not hearing back even after applying.