Process Orientation And Avoiding Selfishness

By Author: Anitha Ray
Total Articles: 37
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Process orientation is a business concept that encourages organizations to focus more on individual processes, for the realization of long-term goals. This approach emphasizes that when each process is handled appropriately, it will automatically lead to the desired results over some time. There is a consistent increase in business entities choosing to go with process orientation. This article attempts to briefly elaborate on a few salient aspects of the subject at hand.

Process orientation is all about making the work flow independent of people’s whims and fancies and to standardize it so that consistent results are achieved.
The primary goal of the approach based on process orientation is to never compromise upon customers’ interests. Here, nothing is more important than the clients because of whom the business grows. Process oriented approach give consistent results and helps meet expectations of the customers.
When efforts are made to perfect every process, it leads to enhanced utilization of available resources. And, the outcome of that is a substantial decline in costs in due course.
The strategies ...
... falling under the purview of process orientation are immensely beneficial for the company. These strategies motivate employees to give the utmost importance to the growth and prosperity of the organization. People working for the company are urged to discard goals that serve just their interests. Teamwork is what is seen in business entities that adopt a process-oriented perspective.
If an organization operates as per the process orientation guidelines, there won’t be any scope for ambiguity. All employees have total clarity about their responsibilities; there will be a standardized approach to everyday work in a coordinated way.
The process-based business plan ensures that the staff does not face adhoc situations and they can follow a consistent approach to the issues that crop up in the business processes. Such an environment makes the employees to work comfortably in the organization.
Choosing to carry out operations according to the norms of process orientation comes under the purview of good business practices. It makes sure that everyone associated with the company, like employees, customers, suppliers, and partners can get consistent outcomes from their work interactions and helps make work environment smooth and functional.
When a business unit goes ahead with a process-specific approach, it will be able to develop sound relationships with all related people/entities. They remain loyal to the business, contributing towards viability of the business.
Here we need to understand that process orientation is not bureaucracy or red tape that makes customers very unhappy with the organizations whom they approach for getting work done. The issues that customers face is due to another issue which is selfishness of some employees.
Reducing the quality of services/products with the sole intention of avoiding strain or relaxing on the work is rejected by process orientation. An unselfish, client-centric attitude is the cornerstone of process orientation. A business driven by this particular approach always gives more important to long-term success or its viability. It has the patience to persevere accordingly. These business units strongly believe that when you concentrate on individual processes, success in the long term will be just a logical consequence.
So, it is akin to setting aside selfishness and working for the common good of everyone concerned. And, this is an ethical principle that was taught from ancient times.

Much of common sense as well as ancient wisdom agree on one item in particular. When an individual/entity strives for the well-being of others, their long term prosperity and success are assured. And, this is what avoiding selfishness is all about. Our long term success is dependent on avoiding selfishness and toiling in the direction of doing good things for other people.
This article covers two important things that need to be cultivated in a good organization – implementing process orientation standards and encouraging employees to think beyond selfishness for their success.

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