Why Offering Delivery Date & Time Options Can Boost Sales On Your Magento 2 Store

By Author: Appjetty
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In a world of instant gratification, e-commerce is changing: it is no longer enough to make orders quickly, customers want transparency. They are interested in when their purchase will come and to be able to decide.
When combined with the appropriate extensions, Magento 2, in particular, will allow store owners to provide this transparency. Providing delivery date and time selection options will help decrease friction, minimize abandonment and provide a quantifiable sales increase.

Changing Customer Expectations in E-Commerce

1. Transparency Trumps “Fast”
A telling weakness exposed by the Baymard Institute is that 41 percent of e-commerce websites do not display specific dates of delivery but only the speed of delivery, leaving users to guess or leave during checkout.
They observe that the speed of delivery is the only factor that renders the simple question to the users, when will my order be received, difficult to answer. Specific dates make comparisons easy and cut friction.

2. Reliability Over Speed
According to McKinsey, 90% of consumers now prioritize delivery reliability ...
... over speed, and many are willing to wait 2–3 days for an order provided it's on time. The real value lies not just in how fast, but how accurate your delivery promise is.

3. Delivery Flexibility Is a Major Factor
Over half of the consumers also consider the ability to schedule deliveries, and approximately 70 percent of them consider specific delivery times. These figures highlight the fact that delivery has become a service to the shoppers rather than logistics.

4. Cart Abandonment Link
Baymard and Transvirtual agree on this point: unclear shipping and slow delivery are cart killers. 23 percent mentioned slow delivery as a reason and 29 percent mentioned vague delivery schedules- demonstrating the importance of delivery clarity when it comes to conversions.

How Delivery Date & Time Options Drive Sales
1. Boosts Confidence and Conversions
Transvirtual reveals that 75 percent of shoppers will be more willing to buy when they can see an estimated delivery date, not a broad window, but an actual date. Such a detail can make the difference at checkout.

2. Builds Trust and Customer Loyalty
Trust is created by reliable delivery. McKinsey statistics indicate that customers prefer to wait several days and be sure that they will receive the delivery instead of risking late delivery. And trust transforms Almost 87 percent of consumers trust a brand more when it offers great customer experiences..

3. Differentiates from Competitors
When selling in a marketplace with many other similar products, the ability to provide scheduled delivery can be a tangible differentiator, particularly in grocery, furniture or gifting businesses where timing is important.

4. Potential for Premium Services
Transparency and flexibility can even be premium. There are customers who would be willing to pay premium prices in order to get delivery times that fit their schedules.

Magento 2 Delivery Date & Time: Core vs. Extensions

1. Native Magento 2 Capabilities
The Magento Commerce enables simple delivery estimations- using processing time, cut-off rules and carrier schedules. However, it is restricted and does not have date pickers, time slots or blackout logic without extensions.

2. Extensions That Amplify Functionality
Amasty Delivery Date Manager
Supports calendar pickers, time slots, blackout dates, quotas, customer comments and email reminders. Tested and found to work-Amasty quotes 28.6 percent rise in purchases when delivery within a week is permissible.

Webkul Delivery Date & Time
Allows complete control of slots, quotas, multilingual support and buffer times, and is best suited to stores with complicated delivery needs.

Mageworx Estimated Delivery Date & Time
Includes delivery information on the product pages, cut-off rules, REST/GraphQL usage, and Hyva compatibility of faster front ends.
Some other notable functions in the premium extensions: the possibility of rescheduling, convenient settings of blackout dates by the administrator, and the ability to set up the delivery according to the channel.

Operational & UX Advantages
Supply Chain Efficiency: Scheduled deliveries enable streamlined routing, lower failed attempts, and more predictable daily volumes.
Reduced Support Load: Clarity cuts confusion. When delivery dates are visible, support queues thin out as fewer customers ask, “Where’s my order?”
Better Staff Planning: Knowing delivery patterns allows for optimized staffing and fewer resource bottlenecks.

Improved UX Flow: Shoppers benefit too: date pickers are easier than guessing delivery windows. As one UX designer summarized on Reddit:
“Using 'delivery date' instead of 'delivery speed' will significantly reduce needless confusion”.

Best Practices for Implementation
Be Transparent and Accurate: Sync realistic cut-offs, buffer days, and carrier data when offering date options.

Display Early: Show delivery dates on product and cart pages, not only at checkout but for maximum clarity.

Offer Time Slots for Flexibility: Especially useful for perishable items or high-value deliveries.

Clearly Communicate Blackouts: Holidays, weekends, or peak flu seasons should be visibly blocked.

Allow Rescheduling: Let customers adjust before delivery to reduce no-shows.

Include Delivery in Communication: Add dates in order confirmations and reminder emails for customer peace of mind.

Be Proactive with Delay Alerts: If problems arise, update customers immediately to manage expectations.

Supporting Data & Research Highlights
41% of e-commerce stores do not specify a delivery date-leaving the consumer in doubt when making a purchase.

90% of the US consumers have stated that they care more about reliability than speed and most of them will wait up to 2-3 days without worrying about extra cost.

75% of shoppers are more likely to purchase when they see a specific delivery window/date rather than general speeds.

28.6% lift in purchases when letting customers choose delivery within the week.

87% trust brands more that deliver excellent experiences and underscoring how clarity and reliability translate to loyalty.

One more statistic: 69% of customers will not shop with a retailer again in case one of the items delivered is more than two days later than it was planned to be.

Conclusion
Flexible delivery date and time options reduce checkout uncertainty, lower failed deliveries, and drive repeat sales. AppJetty’s [Magneto 2 delivery date extension](https://www.appjetty.com/magento2-delivery-date-scheduler.htm) makes this easy, letting customers choose delivery dates, time slots, or “no delivery” days, while you manage cut-off rules, blackout dates, and quotas. Backed by lifetime updates, 30-day free support, and Magento partnership credibility, it’s a reliable way to boost conversions and streamline logistics.

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Maulik Shah is the Founder and CEO of AppJetty, a fast growing software add-on store selling extensions and plugins for various technologies, including Odoo themes and odoo apps Magento 1 extensions and Magento 2 extensions. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.