Narad-g: A Biscuit Brand That Defines Authentic Indian Taste

By Author: Manshi Bisht
Total Articles: 1
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In India, food is not merely about eating — it is about experience, culture, and connection. From festive feasts to the daily ritual of tea-time, every snack carries meaning. Among these, biscuits have carved a special place in Indian households. They are simple, yet they bring families together. Among the many biscuit makers, Narad-G stands out as a name that has remained true to its heritage since 1949, delivering not just flavors but also memories.

From a Humble Beginning in Rudrapur

The story of Narad-G began in Rudrapur, Uttarakhand, when Shri Narad Ji laid the foundation of a bakery that valued honesty and quality above everything else. At a time when processed food was slowly entering Indian markets, he chose to bake using ghee, whole wheat flour, jaggery, and desi khand. His aim was simple: create biscuits that were not only delicious but also nourishing.

The success of this small bakery came from its sincerity. Families trusted the name because they could feel the care and authenticity in every bite. What started as a small community bakery soon became a beloved brand known for its purity.

Three ...
... Generations of Trust

One of the most remarkable aspects of Narad-G is that it has stayed within the family. After Shri Narad Ji, his son expanded the business while keeping the recipes intact. Today, under Ayush Narad, the third generation, the brand has grown into a modern yet tradition-rooted enterprise.

Ayush has brought digital presence, contemporary packaging, and wider distribution while carefully guarding the legacy of authenticity. This blend of past and present has ensured that Narad-G is relevant to today’s customers while retaining its nostalgic charm.

The Heart of Narad-G: Dry Fruits Naan Khatai

While Narad-G offers many varieties, its Dry Fruits Naan Khatai is the crown jewel. Baked with rich ingredients like almonds, pistachios, and cashews, this biscuit is known for its buttery, crumbly texture that melts in the mouth. For many, it brings back memories of grandparents, family tea sessions, and festivals where these treats were shared with love.

Unlike mass-produced cookies, Narad-G’s Naan Khatai carries the feel of homemade warmth, which is why it has become a favorite across generations.

A Range That Appeals to All

Beyond Naan Khatai, Narad-G has created a portfolio of biscuits that cater to varied tastes. Some highlights include:

Gur Aata Biscuits – Sweetened naturally with jaggery for a rustic flavor.

Jeera & Ajwain Biscuits – Light, savory options that pair perfectly with chai.

Kalonji Biscuits – Unique, earthy, and rooted in Indian traditions.

Honey Oats & Almond Biscotti – Health-focused and premium varieties for modern preferences.

This wide range ensures that Narad-G appeals to both the traditional and the contemporary palate.

Affordable Yet Premium

One of Narad-G’s biggest strengths is its affordable pricing. Despite using high-quality ingredients, the brand ensures that its biscuits are within reach of every household. Prices usually range between ₹45 and ₹85, making them accessible without compromising on richness or authenticity.

This philosophy has helped Narad-G stay close to its customers for decades.

Narad-G and Indian Culture

Over the years, Narad-G biscuits have become more than just snacks — they are a part of everyday Indian culture. They are shared during tea-time conversations, packed in tiffin boxes, carried during travels, and exchanged as festive gifts. Each packet holds more than biscuits; it carries warmth, nostalgia, and the joy of togetherness.

In many ways, Narad-G has become a cultural companion, symbolizing the simple happiness of sharing food with loved ones.

Looking Towards the Future

Even after 75 years, Narad-G is not standing still. The brand is actively expanding into online markets, ensuring that people across India can easily order their favorite biscuits. It is also experimenting with health-conscious varieties that meet the needs of today’s lifestyle while holding on to traditional flavors.

There is also a growing potential for Narad-G to reach global markets, where Indian snacks are becoming increasingly popular among the diaspora. This could open a new chapter in its story, making it not just a household name in India but abroad as well.

Conclusion

The journey of Narad-G is a story of dedication, tradition, and timeless taste. From its humble beginnings in Rudrapur to becoming a trusted household name, the brand has remained true to its founding values. Its iconic Dry Fruits Naan Khatai continues to be a symbol of love and nostalgia, while its diverse product range ensures there is something for everyone.

Narad-G is more than a bakery — it is a part of India’s cultural fabric, binding generations through taste and trust. As it continues to innovate and expand, it proves that when food is made with care and honesty, it never goes out of style.