Rakhi Gift Hamper Price Tracking 2025 – Actowiz Solutions Case Study

By Author: Actowiz Solutions
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Introduction: Rakhi 2025 – A Perfect Storm for Festive Pricing
Raksha Bandhan 2025 fell on August 9th, a Saturday, overlapping with India's Independence Day weekend. This rare alignment led to back-to-back festive promotions across Q-commerce and eCommerce platforms.
Platforms like Blinkit, Zepto, Amazon, Flipkart, and Swiggy Instamart flooded users with "exclusive Rakhi gift hampers," offering deep discounts on combos including chocolates, sweets, dry fruits, rakhis, and gift boxes.
But did these discounts actually deliver real savings, or were they smartly repackaged bundles with marginal markdowns?
To answer this, Actowiz Solutions deployed its Automated Rakhi Offer Scraping Tool across top Indian platforms to track prices, SKUs, bundles, and discount behaviors in real time.
Objectives of the Study
Track Rakhi gift hampers price fluctuations across platforms.
Scrape and extract Rakhi gift basket pricing insights in real-time.
Monitor SKU-level product composition and variations.
Compare listed original prices vs discounted rates.
Generate a Scraped Rakhi Gift Insights ...
... Dashboard for visualization.
Platforms Covered
Blinkit
Type: Q-Commerce
Coverage: PAN India

Zepto
Type: Q-Commerce
Coverage: Tier 1 & Tier 2 cities

Amazon India
Type: eCommerce
Coverage: Nationwide

Flipkart
Type: eCommerce
Coverage: Nationwide

Swiggy Instamart
Type: Q-Commerce
Coverage: Metro Cities

Methodology: How Actowiz Solutions Deployed Scrapers
Actowiz Solutions implemented the following:
Real-Time Scraper Deployment: Tracked prices hourly during the sale week (August 5–10).
SKU-Level Extraction: Captured individual product names, prices, weights, and images.
Basket Mapping Algorithm: Grouped hampers with similar SKUs to assess price deltas.
Visual Dashboard: Created a dynamic Rakhi Gift Basket Insights Dashboard for analysis.
Keywords Used:
Extract Rakhi gift data in real-time, Scrape Rakhi gift SKU details and pricing, scrape Quick commerce Raksha Bandhan deals
Sample Scraped Data
Sample Gift Basket from Zepto

August 6
MRP: ₹649
Sale Price: ₹499
Platform: Zepto

August 8
MRP: ₹649
Sale Price: ₹469
Platform: Zepto

August 10
MRP: ₹649
Sale Price: ₹499
Platform: Zepto
Insight: Mid-week showed the highest discount. Weekend pricing bounced back, indicating dynamic price tuning based on user behavior.
Sample Combo from Blinkit

Rakhi Special Choco Delight Box
Components: Ferrero Rocher, Rakhi, Greeting Card
MRP: ₹899
Sale Price: ₹699

Dry Fruit Delight + Rakhi Combo
Components: Kaju 200g, Raisins 200g, Rakhi
MRP: ₹749
Sale Price: ₹599

Insight: Prices dropped ₹150–₹200 in the last 72 hours before Raksha Bandhan.
Observations from Price Tracking
1. Dynamic Discounting
Platforms updated prices hourly or every 6 hours, especially in the final 3 days. Actowiz Solutions scraped these live fluctuations using its real-time price intelligence engine.
2. Artificial MRP Inflation
Actowiz Solutions identified artificially inflated MRPs in many hampers—up to 25%—making discounts appear bigger.
3. Repackaged Combos
Same SKUs were reshuffled with different Rakhis or gift boxes and rebranded as “new combos” to increase perceived value.
4. Peak Discount Timing
Peak discounts observed on Aug 8 (Friday).
Discounts reduced slightly by Aug 9 morning, anticipating last-minute impulse buying.
5. Regional Variance in Pricing
Blinkit offered ₹50–₹70 price variance for the same hamper between Delhi, Mumbai, and Bengaluru.
Dashboard Highlights
Actowiz Solutions developed a Scraped Rakhi Gift Insights Dashboard with filters for:
Platform
Basket Type (Sweets, Chocolates, Dry Fruits, Mixed)
City
Discount %
Sale Duration
Dashboard Features:
Pin-code wise price tracking
Daily price drop alerts
Basket composition breakdown
SKU repetition tracker
Deep Dive: Price Value Analysis
Case: Ferrero Rocher + Dry Fruits Combo

Zepto
MRP: ₹899
Final Price: ₹679
Advertised Discount: 24%
Real Market Value: ₹755
True Discount: ~10%

Amazon
MRP: ₹999
Final Price: ₹729
Advertised Discount: 27%
Real Market Value: ₹760
True Discount: ~4%

Insight: Despite higher claimed discount, real savings were minimal after adjusting for inflated MRPs.
How Brands Can Use This Data
Using Actowiz Solutions scraping framework, FMCG brands, D2C gift startups, and Q-commerce partners can:
Benchmark their festive pricing vs competitors
Identify SKU bundling trends across platforms
Detect MRP manipulation vs real market value
Design regionally optimized promotions
Strategically time discount pushes based on competition
Takeaways for Retailers & Analysts
Insight: Discounts are often perceived, not real
→ Action: Monitor actual item-level savings via scraping tools.

Insight: Hampers show price fluctuations before the event
→ Action: Use hourly price tracking to catch real-time drops.

Insight: Rebundling of products is common
→ Action: Track unique SKU IDs to detect repeated combo usage.

Insight: Pricing varies by location
→ Action: Benchmark prices city-wise using regional scraper deployment.

Actowiz Solutions: Behind the Automation
Actowiz Solutions used its Rakhi Festive Bundle Tracker, which includes:
Auto-refresh scrapers for hourly checks
AI-based SKU grouping for combo recognition
Discount delta calculator
Custom export in JSON/CSV/Excel formats
Location-aware scraping APIs
"Our real-time Rakhi price tracker empowered brands to make smarter promo decisions." – Chief Data Officer, Actowiz Solutions
Future Roadmap for Festive Price Intelligence
Actowiz Solutions plans to scale this model for upcoming Indian festivals:
Janmashtami – Sweets & dairy product combos
Ganesh Chaturthi – Modak, laddoo, eco-friendly idols
Diwali – Mega gift hamper bundles
Christmas – Cakes, chocolate boxes, greeting card combos
The Automated Rakhi Offer Scraping Tool will be part of Actowiz Solutions Festive Price Intelligence Suite available as SaaS or API.
Want to Track Real Festive Discounts?
Actowiz Solutions helps you cut through inflated MRPs and smart bundling tactics with:
Real-Time Scraping
SKU-Level Price Benchmarking
Insights Dashboards
Cross-Platform Festive Deal ComparisonsClient Testimonial
Client Testimonial
“Actowiz Solutions Rakhi price tracking system gave us a real edge in an ultra-competitive window. We discovered that two of our key competitors were inflating MRP while showing high markdowns. Using real-time SKU-level data from Actowiz Solutions, we corrected our pricing, re-bundled our hampers for actual value, and launched a 48-hour promo that beat the competition. The result? A 31% spike in conversion and 40% faster stock turnover in Tier-1 cities.”
— Head of E-Commerce Strategy, Top Indian Confectionery Brand
Conclusion
While Rakhi 2025 gift hampers dazzled with packaging and promotions, Actowiz Solutions data reveals that true value often lurks beneath the surface. By scraping platforms like Blinkit, Zepto, and Amazon, we found that many discounts were strategically timed and occasionally exaggerated. Brands and retailers using Actowiz Solutions scraping tools gained a competitive edge through deeper discount transparency.

Learn More >> https://www.actowizsolutions.com/rakhi-sale-analysis-gift-hamper-discounts.php

Originally published at https://www.actowizsolutions.com