Flipkart Vs Amazon: India’s I-day Sale 2025 Price Mapping Report

By Author: Actowiz Solutions
Total Articles: 115
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Executive Summary
India’s Independence Day Sale, celebrated every August 15, has become a massive e-commerce battleground for Flipkart and Amazon. In 2025, Actowiz Solutions deployed its real-time price scraping systems across both platforms to analyze how major product categories behaved during this high-traffic sales period.
We monitored daily price changes, discount banners, product ranking shifts, and brand-wise offers across top-selling categories like electronics, appliances, fashion, groceries, and more. This report presents scraped price data, brand comparisons, and discount analytics, enabling retailers, sellers, and analytics teams to benchmark pricing and promotion strategies during one of India’s biggest digital sales events.
Research Objective
To compare daily price movements across Flipkart and Amazon during the 2025 Independence Day sale.
To analyze category-wise discount patterns across top-selling product verticals.
To identify top brands, best offers, and price manipulation tactics.
To track listing position shifts, lightning deals, and stock-based pricing behavior.
...
... To offer data-backed recommendations for brands, sellers, and eCommerce platforms.
Data Collection Methodology
Platforms Monitored: Flipkart & Amazon India
Scraping Method: Actowiz E-Commerce API Suite
Duration: August 5–15, 2025 (10 days)
Frequency:
Hourly for Electronics
Twice daily for all other categories

Data Points Captured:
Product Title, Brand, MRP, Selling Price, Discount %, Category
Stock Visibility, Lightning Deal Status, # of Ratings, Product Rank, Delivery Time

Platform & Category Scope
Smartphones
Flipkart: POCO, Realme, Samsung
Amazon: Redmi, Samsung, iQOO

Laptops
Flipkart: HP, ASUS, Lenovo
Amazon: Dell, Acer, MSI

Appliances
Flipkart: LG, Whirlpool, Voltas
Amazon: Samsung, Godrej, Haier

Fashion
Flipkart: Roadster, Puma, Allen Solly
Amazon: Symbol, Levi’s, BIBA

Grocery
Flipkart: Tata Sampann, Fortune
Amazon: Aashirvaad, Daawat

Electronics
Flipkart: boAt, Noise, Mi, Philips
Amazon: JBL, OnePlus, Amazon Basics

Charts & Tables: Price and Discount Insights
1️ Smartphone Category – Price Trend (Aug 5–15)
Realme Narzo 60 5G:
Flipkart: -26%, Amazon: -20%

Samsung M14:
Flipkart: -15%, Amazon: -14%

POCO X5 Pro:
Flipkart: -32%, Amazon: -28%

iQOO Z7:
Flipkart: -24%, Amazon: -29%

Observation: Flipkart offered slightly steeper discounts for Realme and POCO phones; Amazon led in iQOO.
2️ Laptop Price Comparison – Top 5 Deals
HP 15s Ryzen 5
Flipkart: ₹41,990
Amazon: ₹43,499
Price Gap: ₹1,509 (cheaper on Flipkart)

Lenovo Ideapad Slim 3

Flipkart: ₹39,999
Amazon: ₹42,999
Price Gap: ₹3,000 (cheaper on Flipkart)

ASUS Vivobook 14
Flipkart: ₹37,990
Amazon: ₹37,490
Price Gap: -₹500 (cheaper on Amazon)
Flipkart beat Amazon on Lenovo & HP laptops, but Amazon undercut on ASUS.
3 Fashion Discounts – Avg. Category Comparison
Men’s T-Shirts
Flipkart Avg. Discount: 55%
Amazon Avg. Discount: 48%
Better deal on Flipkart

Women’s Kurtis
Flipkart Avg. Discount: 48%
Amazon Avg. Discount: 51%
Better deal on Amazon

Shoes & Sneakers
Flipkart Avg. Discount: 42%
Amazon Avg. Discount: 44%
Better deal on Amazon

Amazon led in women’s apparel, while Flipkart dominated men’s casual wear.
4 Grocery Offers – Pack Size Comparison
Tata Salt (1kg)
Flipkart: ₹18
Amazon: ₹19
Flipkart is 5% cheaper

Aashirvaad Atta (5kg)
Flipkart: ₹245
Amazon: ₹239
Amazon is 2.5% cheaper

Fortune Rice Bran Oil (1L)
Flipkart: ₹144
Amazon: ₹149
Flipkart is 3.4% cheaper
Small brands undercut Amazon, but Amazon led in select essentials like Atta.
5 Deal Duration & Ranking Shift Example (Electronics)
boAt Airdopes 141
Flipkart: Rank improved from 14 → 3
Amazon: Rank improved from 10 → 4

Philips Beard Trimmer
Flipkart: Rank improved from 8 → 2
Amazon: Rank improved from 6 → 1
Rank changes show dynamic boosts based on time-limited deals.
Key Observations & Insights
1. Dynamic Price Manipulation is Common
Prices fluctuated every 2–3 hours, especially in smartphones and appliances.
Same product pages showed revised MRP during lightning deals, skewing discount %.
2. Flipkart Pushed Limited-Time Deals More Aggressively
70% of Flipkart’s product pages had countdown timers, creating urgency.
Amazon used fewer visual timers but had more “Bank Offers” stacking.
3. Amazon Led in Delivery Speed
In 40% of listings, Amazon had faster delivery ETAs, especially for Tier-2 cities.
Flipkart focused more on product pricing than delivery logistics.
4. Brand Visibility was Tactically Managed
Amazon heavily promoted AmazonBasics and in-house D2C brands.
Flipkart gave top visibility to POCO, boAt, and HP — possibly due to ad partnerships.
5. AI-Powered Listing Rank Shifts Were Clearly Visible
Real-time scraping showed how listing rank changed every few hours, influenced by sales velocity and user clicks.
Strategic Recommendations
D2C Brands
• Monitor ranking shifts hourly
• Reprice SKUs every 6 hours using scraped data

Retail Analysts
• Create dashboards comparing Flipkart vs Amazon price drifts
• Focus on top-performing SKUs

Aggregator Platforms
• Provide daily discount dashboards to users
• Highlight platform-wise best deals via scraping

E-Commerce Sellers
• Push bulk + time-bound offers on Flipkart
• Offer combo deals on Amazon for differentiation

Performance Marketers
• Concentrate ad spend during daily dip window (1 PM–4 PM)
• Use scraped trends to identify peak conversion hours
Conclusion
India’s Independence Day 2025 sale reinforced the importance of real-time pricing intelligence. Flipkart and Amazon engaged in micro competitive pricing, with visible shifts in discounts, stock visibility, rank, and delivery.
Actowiz Solutions’ scraping infrastructure helped capture hour-by-hour insights, empowering sellers, pricing analysts, and digital marketers to respond instantly to market movements.
In a world of fast-moving online commerce, static dashboards are no longer enough — businesses need real-time price feeds, promotion monitoring, and listing analytics to stay competitive.

Learn More >> https://www.actowizsolutions.com/independence-day-sale-prices-india.php

Originally published at https://www.actowizsolutions.com