Scrape Raksha Bandhan & Independence Day Promotions: Zepto Vs Blinkit

By Author: FooDDataScrape
Total Articles: 83
Comment this article

Scrape Raksha Bandhan & Independence Day Promotions on Blinkit vs Zepto

India’s festive spirit reached a crescendo in August 2025 as Raksha Bandhan and Independence Day aligned to form a powerful long-weekend shopping wave. Consumers weren’t just exchanging rakhis and sweets—they were actively browsing for last-minute gift combos, traditional mithai, premium chocolates, and dry fruit hampers through quick commerce platforms like Blinkit and Zepto. It became the perfect opportunity to scrape Raksha Bandhan & Independence Day Promotions on Blinkit vs Zepto and uncover how each platform catered to festive buying behavior.

This case study by Food Data Scrape dives deep into how Blinkit and Zepto responded to the season’s demands with rapid-fire promotions, dynamic pricing, and smart bundling strategies. Using our proprietary scraping engine, we captured real-time data to offer competitive intelligence for brands, retailers, and supply chain teams looking to win in India's hyperlocal commerce war.

Objectives

Real-Time Product Monitoring: Track product listings, pricing, and discounts in ...
... real-time across Blinkit and Zepto.

Festive Bundling Strategy Analysis: Analyze festive bundling strategies for categories like:

Mithai (Indian sweets)

Chocolates

Dry Fruits

Combo Gift Packs

Trend Detection: Detect price fluctuations and stock availability trends.

Performance Comparison: Compare delivery timelines, city-wise performance, and regional product affinity.

Strategic Insights: Provide strategic recommendations for D2C brands and category managers.

Platforms and Timeframe Covered

Platforms Scraped: Blinkit & Zepto

Cities Tracked: Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad, Chennai

Categories Focused: Mithai, Chocolates, Dry Fruits, Combo Gifts, Gift Packs

Data Collection Methodology

Key-Solutions

Scraping Frequency: Hourly (between 6 AM and 11 PM IST)

Data Points Captured:

Product Name

Category & Brand

MRP vs Sale Price

Discount %

Stock Status

City & Zip Code

Delivery ETA

Bundle Components (for combo packs)

Sample Data Extracts

Table 1: Mithai Listings Snapshot – Delhi

Blinkit

• Product: Haldiram's Kaju Katli 500g

• MRP: ₹550 → Offer Price: ₹475 (13.6% Off)

• ETA: 10 mins

Zepto

• Product: Haldiram's Kaju Katli 500g

• MRP: ₹550 → Offer Price: ₹495 (10% Off)

• ETA: 15 mins

Blinkit

• Product: Ghasitaram Soan Papdi 400g

• MRP: ₹350 → Offer Price: ₹280 (20% Off)

• ETA: 12 mins

Zepto

• Product: Mithaas Kaju Roll 500g

• MRP: ₹590 → Offer Price: ₹499 (15.3% Off)

• ETA: 18 mins

Table 2: Gift Combos – Mumbai

Blinkit

• Combo: Ferrero Rocher Kaju Gift Box

• MRP: ₹999 → Sale Price: ₹799 (20% Off)

• Stock: In Stock

Zepto

• Combo: Rakhi Anjeer Hamper (Premium)

• MRP: ₹1049 → Sale Price: ₹829 (21% Off)

• Stock: In Stock

Zepto

• Combo: Celebrate India Snack Pack

• MRP: ₹849 → Sale Price: ₹749 (11.7% Off)

• Stock: In Stock

Price Trends Visualization

We tracked the hourly pricing of Haldiram Kaju Katli on Blinkit in Delhi, uncovering price dips during key shopping hours:

Price Change Graph:

Aug 9 – ₹540

Aug 10 Morning – ₹495

Aug 10 Evening – ₹475

Aug 11 – ₹510

Insight: A flash discount strategy was deployed on August 10 evening, possibly driven by traffic surge between 6–9 PM.

Discount Distribution Analysis

Based on 580 product listings across both platforms in 7 cities, we saw the following discount pattern:

Table 1: Mithai Listings Snapshot – Delhi

Blinkit

• Product: Haldiram's Kaju Katli 500g

• MRP: ₹550 → Offer Price: ₹475

• Discount: 13.6%

• ETA: 10 mins

Zepto

• Product: Haldiram's Kaju Katli 500g

• MRP: ₹550 → Offer Price: ₹495

• Discount: 10%

• ETA: 15 mins

Blinkit

• Product: Ghasitaram Soan Papdi 400g

• MRP: ₹350 → Offer Price: ₹280

• Discount: 20%

• ETA: 12 mins

Zepto

• Product: Mithaas Kaju Roll 500g

• MRP: ₹590 → Offer Price: ₹499

• Discount: 15.3%

• ETA: 18 mins

Conclusion: Blinkit used higher-tier discounts more frequently to drive impulse purchases.

Delivery Performance: Speed vs Coverage

Based on 580 product listings across both platforms in 7 cities, we saw the following discount pattern:

Blinkit

• Avg. ETA: 11 mins

• Fastest City: Delhi (8 mins)

• Slowest City: Pune (15 mins)

Zepto

• Avg. ETA: 16 mins

• Fastest City: Mumbai (12 mins)

• Slowest City: Chennai (20 mins)

Blinkit offered quicker ETAs but in a smaller service area.

Zepto had broader regional availability, especially in Tier-1 Southern cities.

Popular Brands by Frequency

Top Brands on Blinkit

Haldiram’s

Ghasitaram Sweets

Bikanervala

Top Brands on Zepto

Bikaji

Mithaas

Garden Treats

Chocolate Combos

Blinkit: Ferrero Rocher Dairy Milk Silk

Zepto: Ferrero Almond Barfi Dry Fruit Basket

Customer Sentiment Analysis (Review Snippets)

Scraped review data showed patterns in customer expectations:

Blinkit (Delhi): “Delivery was lightning-fast. Packaging was neat and festive.”

Zepto (Mumbai): “Loved the rakhi combos but price could have been better.”

Zepto (Bangalore): “Wished there were more options in traditional sweets.”

Advanced Promotions Techniques Detected

Flash Discount Drops: Zepto had 2-hour slot discounts (mostly 9 PM–11 PM).

Combo Rotation: Blinkit rotated combo listings daily to retain freshness.

Personalization Banners: Zepto used location-specific banners (“Bangalore’s Most Loved Combos”).

Real-World Use Case: Premium Dry Fruit & Gifting Brand

Client Profile

Brand Name: (Confidential – Leading Indian D2C Premium Gifting Brand)

Industry: FMCG – Dry Fruits & Gift Hampers

Primary Market: Delhi NCR, Mumbai, Bengaluru

Sales Channels: Own Website Amazon Blinkit Zepto (as partner vendor)

Objective for Raksha Bandhan 2025: Outperform competing gift hamper listings on Blinkit and Zepto through pricing intelligence, strategic bundling, and dynamic flash discounts.

Problem Statement

Despite strong brand visibility, the client saw:

Declining conversion rates in the week before Raksha Bandhan 2024.

Inability to match dynamic pricing changes of Blinkit and Zepto sellers.

Lack of SKU-specific promotion monitoring by city.

Frequent stockouts during peak hours without competitor signals.

Higher return rates on unbundled dry fruit packs compared to combo offerings.

Engagement with Food Data Scrape

Goal:

Use real-time competitive intelligence to drive profitable festive sales in Aug 2025 by:

Benchmarking gift hamper prices against Blinkit & Zepto every 2 hours.

Detecting competitor flash discounts in top cities.

Understanding category-level discount band trends.

Optimizing bundle composition and festive naming for higher CTR.

Food Data Scrape Implementation Details

Data Access Model:

REST API

Scheduled CSV Push (every 2 hours)

Cities Monitored:

Delhi NCR

Mumbai

Bengaluru

Hyderabad

Platforms Tracked:

Blinkit

Zepto

SKUs Tracked:

47 matching gift hampers

18 mithai SKUs

25 chocolate combos

Parameters Scraped:

Price

Discount %

ETA

Stock status

Rating

Product Tags

Time of Change

Integration:

Custom dashboard

Integrated into client’s pricing engine

Slack alerts enabled

Key Findings Enabled by Scraping

Evening Flash Discounts:

Zepto introduced ₹70–₹100 off between 9–11 PM on 60% of chocolate gift boxes in Mumbai.

Blinkit dropped combo prices 3 times a day in Delhi between Aug 10–12.

High-Selling Combos Identified:

“Dry Fruit Rakhi Chocolate” combos saw 22% more visibility and better conversion than single-category packs.

Stock Rotation Windows Detected:

Competitor SKUs were restocked at ~10 AM and ~6 PM daily, helping the client time price updates before relisting.

Geo-Specific Discounts Mapped:

Dry fruit SKUs were heavily discounted in Hyderabad and Chennai but not in Delhi NCR.

Client reallocated inventory and revised bundles city-wise.

Strategic Actions Taken by Client

Repriced 14 top-performing combos: In sync with Zepto’s discount drops using automated alerts.

Deployed ₹100 cashback campaign: Executed via WhatsApp in-app banner, timed to 9–11 PM daily.

Created “Raksha Shakti Gift Hamper”: Customized packaging, improved bundling (almonds Ferrero rakhi), priced at ₹799 to undercut Blinkit’s ₹849 packs.

Introduced hyperlocal targeting: Used pin code-based delivery insights from the scraping API.

Outcomes & Results

Key Metrics – Improvement Snapshot

Conversion Rate

Before: 3.6%

After: 5.9%

Cart Abandonment Rate

Before: 28%

After: 17%

Avg. Time to Price Adjust

Before: Manual (6–12 hrs delay)

After: Real-Time (≤2 hrs via alerts)

Top 3 SKU Sales Growth

Before: —

After: ↑ 26%, ↑ 18%, ↑ 22%

Stockouts Missed

Before: 9 SKUs/week

After: 0 (Inventory adjusted in advance)

Strategic Recommendations

For Brand & Category Teams:

Dynamic Pricing Benchmarking: Use hourly scraped data to trigger promotions algorithmically.

Combo Customization: Align packs by region (e.g., Soan Papdi packs in North, Dry Fruit in South).

Delivery-Based Discounts: Offer tiered pricing based on ZIP code ETA.

Sentiment Scraping: Track reviews to reshape packaging and messaging in real-time.

Stock Intelligence: Monitor SKU relisting times of competitors to align replenishments.

Zepto Grocery Delivery Scraping API: Helps automate the tracking of pricing, stockouts, and relisting patterns across ZIP codes.

Blinkit Grocery Delivery Scraping API: Enables real-time extraction of user reviews and promotional changes across categories and cities.

Opportunities for Upcoming Festivals (Diwali & Christmas)

Recommendations for future festive campaigns:

Deploy AI-powered scraping dashboards for daily decision-making

Use price heatmaps for geo-based bundling

Launch "Festival Window Scorecards" to summarize discount % and traffic peaks

Enable automated inventory alerts using competitor stock data

Client’s Testimonial

“Without real-time Blinkit and Zepto data, we were always reacting late. Food Data Scrape gave us an edge—not just in pricing, but in how we think about bundling and timing. Rakhi 2025 was our best ever.”

— Head of Digital Strategy

Final Outcomes:

The dual-festival rush of August 2025 highlighted two contrasting yet effective strategies: Blinkit focused on deep discounting and ultra-fast delivery, while Zepto focused on curated experiences and expanded reach. With real-time scraping intelligence from Food Data Scrape, brands gained the power to react hourly—not weekly—to market shifts.

In a landscape where 10-minute delivery meets 5-minute decisions, scraping isn’t optional—it’s essential.

Read More >> https://www.fooddatascrape.com/grocery-mobile-app-data-scraping.php