How The Reviews Received Through Google Review Card Turn The Tide In Favour Of Your Company?

By Author: Angus Carruthers
Total Articles: 195
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Companies, big and small are resorting to Google review card to promote the company and seek customer feedback. Almost everything is digital. Before we purchase any product or hire a service provider, most of us check out online reviews. You can well understand how important these reviews are. By using this card, you are encouraging your customers to share their feedback. You are not waiting for them to comment. You are urging them to take action and not simply waiting for things to happen. The Google algorithm is such that it will give priority and better exposure to all those companies that enjoys a fair share of online reviews.

How to deal with positive reviews?

By asking your customers to share their feedback through the Google review card, you are opening up a whole world of opportunities. You are going to bask in the glory of the positive reviews. The moment you get a good review through the Google review card; your customer support executive should immediately respond to it. They should express ...
... gratitude and heartfelt thanks on behalf of the company. This way, they are engaging into an interactive conversation with the customer. They are proving a very important point i.e. your company is approachable. At the same time, the positive reviews need to be showcased everywhere. Your social media accounts should highlight these positive reviews. For example: you can make a compilation video of all the positive reviews and post it in Facebook, Instagram, twitter and even your company’s LinkedIn profile. You can also make a creative and share it in the story section. This way, the positive reviews will reach out to more people and all those who are yet to try out your company’s products or services, they too will be tempted to do the same. There are numerous ways in which you can use these positive reviews to boost the company’s image. We have discussed just one of them.

What about the negative ones?

When you are urging your customers to share their feedbacks and comments, you need to be open to the possibility of negative reviews as well. All feedback will not be positive. Some of them will express the displeasure of the customers, some will be the form of complaints and some will be straightaway explicit. The question is how do you deal with it? Do you ignore these comments and block the customer so that they cannot share their feedback further or do you revert to these comments? Well, you need to acknowledge these feedback and comments. You need to address them right away. There is no point in shying away from such feedback. There is one very important point that there is no company in the world that has not received negative reviews. Your organisation is neither the first or the last one. So, face these comments directly.
When you acknowledge these comments and revert to them you are sending a very clear message – you are ready to take accountability and are willing to work hard and improve your services. You are conveying the message that you are serious about what you do and that no challenges can act as an obstacle in your company’s growth and development.
Why don’t you come up with specific replies for negative reviews? Instead of beating around the bush, you can revert by saying that you are apologising for the inconvenience caused and that your team has taken note of the issue and are working on the same and will get in touch with you with a suitable solution at the earliest.

Additional information

The way you handle and revert to both positive and negative reviews say a lot about your company, its principles and values. By reverting to all kinds of reviews, you are building a bond with your customers and are developing a sense of loyalty in them. They will feel valued, seen and cared for. When a big organisation gets in touch with its customer base, it shows that they care and feel for their customers. This is an asset for any company. So, when you start using the Google review card, be prepared to deal with the situation, no matter what.
Final words
If you are not using the Google review card, then you must. By not using this you are leaving many things to chance. The way competition is increasing day by day, you need to be proactive and need to be in touch with your customers. You need to feel their pulse and deliver accordingly. Only when you cater to the needs of your customers, will you be able to ensure a steady success for your company. This may seem a bit far-fetched but it is not. The reality is, only those companies are flourish which are in touch with what their customers want and are delivering accordingly. If you want the same to happen with your business, you have to use the Google review card. There is no alternative to this. So, without wasting any more time, start using this card right away and notice the difference for yourselves.
About the Author: If you would like to know more about the Google Review Card then please take a moment to read the contributions made by Angus Carruthers.