Remember These Things Before Finding A Perfect Exhibition Space

By Author: Harry Reinhold
Total Articles: 46
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Finding the ideal space design for your exhibition, deciding which trade shows to exhibit art, and deciding whether to buy or rent your exhibit are all crucial choices for your overall exhibition success. After making these decisions, though, have you thought about which area of the show floor would provide you the best value?
After all, not all exhibition spaces are made equal, despite what the show organisers may claim. On the show floor, some areas almost always have a crowded booth, while others make you feel, well, a little empty. Here are some things you should look for in an exhibition space and some things you should not do so. To make your next exhibition a grand success, make sure you have chosen the right place.
Think of walking into your favourite department store or a big-box retailer. The entrance is always well-decorated, and just beyond the doors are appealing displays and featured deals. This layout is no accident; it’s carefully designed to capture attention when shoppers are at their most alert and ready to engage.
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... Exhibition shows operate in a similar fashion. When attendees first step onto the show floor, they’re typically at their peak energy levels, ready to look around, absorb information, and explore. Placing your booth right near the show floor entrance allows you to take advantage of this attentiveness.
Additionally, entrance-adjacent booths benefit from the highest foot traffic. Every attendee has to pass through this area, which means maximum exposure for your brand. The steady stream of potential customers walking by your booth gives your sales team numerous opportunities to start conversations and pitch your products or services.
Another key advantage of entrance-side locations is brand visibility. This is a prime area to display your company’s name, logo, and messaging on tall signage or hanging banners. With so many eyes passing through this zone, your brand has a better chance of being remembered long after attendees have left the show.
The main entrance isn’t the only spot at a trade show where large numbers of attendees gather. Food courts, drink stations, and restrooms also act as natural crowd magnets during the event. At some point during the day, nearly every attendee will head toward these areas.
Positioning your exhibition near the exits of these essential locations can generate frequent foot traffic. As people return from a coffee break or head back to their business meetings, they’ll pass right by your booth. This gives you the visibility you need, especially if you offer a visually appealing display or a compelling call to action that encourages visitors to stop. These zones may not always be seen as prime spots, but in reality, they’re excellent strategic placements if your goal is to increase casual walk-ins and brand impressions.
Another highly effective spot for a trade show booth is at the junction of two aisles, or on a corner space where multiple paths meet. These intersections naturally see more movement and attention than booths located in the middle of long aisles.
By setting up your booth at a corner or aisle intersection, you gain access to attendees from multiple directions, essentially doubling your exposure. People coming from either aisle will be able to see your booth more easily, and your sales team can interact with a broader range of visitors.
What makes these corner spots particularly advantageous is the ability to design an open, dual-facing booth. This creates a more inviting presence, encouraging foot traffic from both sides and giving your team better reach. It's also an excellent opportunity to maximise signage, product demonstrations, and engagement zones.
If you're able to get a preview of the show floor layout before securing your space, consider strategically positioning your booth close to large sponsors or major exhibitors, especially if they attract large crowds and aren’t direct competitors.
Prominent companies or show sponsors usually invest heavily in their booths, often creating elaborate displays, hosting giveaways, or scheduling live demos. These activities tend to draw in large crowds, which can spill over to your area if you’re located nearby. Simply being adjacent to these high-traffic booths can mean more eyes on your display and more opportunities for interaction.
In this case, proximity equals visibility. Your exhibition may benefit from the buzz and energy created by the larger brand while maintaining your unique identity and message.
However, it’s important to avoid setting up next to a direct competitor, as this could confuse visitors or divide attention. The goal is to be near complementary exhibitors or crowd-pullers that elevate, rather than detract from, your brand’s presentation.
Make sure your exhibition space offers top-notch media capabilities, on-site security, backstage areas for setup and equipment storage, and more when you host your show there. Show partners and sponsors may be as creative as they want when designing their booths and activation spaces because exhibitor load-in is a snap thanks to ground-floor access to event spaces. Also, ensure they provide great on-site culinary options and a variety of pubs. Finally, choose a venue that has a solid track record for making your exhibition successful. These are all necessary to make your program successful.
 
About the Author: If you would like to know more about the Exhibition Space then please take a moment to read the contributions made Harry Reinhold.