How A Ny Brand Reduced Map Violations By 34% With Actowiz Metrics

By Author: Actowiz Metrics
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Introduction

In the hyper-competitive online retail space, Minimum Advertised Price (MAP) enforcement has become a cornerstone for protecting brand equity and distributor relationships. This case study explores how a well-known New York-based consumer electronics brand partnered with Actowiz Metrics to monitor, detect, and reduce MAP violations across platforms like Amazon, Walmart, eBay, and Newegg, achieving a 34% reduction in violations within three months.

The Client
The client is a mid-size electronics brand based in New York City, distributing through a network of resellers, affiliates, and third-party marketplaces. Their products include:

Bluetooth speakers
Smart home devices
Charging stations
Wireless headphones
Despite having MAP agreements in place, the brand noticed frequent underpricing by unauthorized sellers, hurting authorized dealer sales and customer trust.

Challenges Faced

Lack of Visibility Across Marketplaces: The client was blind to who was undercutting prices on third-party marketplaces.
High Volume of Violations: With 300+ SKUs, ...
... manual checks were impossible. Sellers changed prices frequently.
Delayed Detection: By the time they noticed a violation, the damage was already done.
Brand Erosion: Retail partners complained about unequal pricing and pulled out of MAP compliance.

Objectives

Achieve real-time monitoring of MAP violations.
Track seller identities and pricing trends.
Generate automated violation reports.
Improve enforcement by backing communication with data.

Solution by Actowiz Metrics
Actowiz Metrics deployed an AI-enabled eCommerce Price Monitoring System that:
Scraped product pricing data every 2 hours from:
Amazon US (Seller Central + Buy Box + 3P)
Walmart.com
eBay.com
Newegg.com
Mapped SKUs, GTINs, ASINs with real-time price tracking.
Identified unauthorized sellers via reverse lookup.
Triggered violation alerts based on a defined MAP price threshold.
Delivered reports via dashboard and daily email exports.

Implementation Timeline

Week 1:
SKU database integrated
Custom MAP thresholds uploaded
Scraper setup for 4 platforms

Week 2:
Alerting system activated
First MAP violation report delivered

Week 3-4:
Seller identities enriched using Actowiz reverse engineering methods
Monthly summary dashboard configured

Month 2:
Action taken on 187 violating listings
4 unauthorized sellers blacklisted

Month 3:
Weekly violations dropped from 122 to 81
Brand restored compliance confidence with retailers

Key Benefits
Automated Monitoring: 24/7 price checks reduced dependency on manual checks.
Accurate Seller Detection: Identified both seller name and potential warehouse locations.
Increased Enforcement: Legal and compliance teams used Actowiz’s visual reports in takedown notices.
Improved Trust: Retailers rejoined MAP compliance once uniform pricing was restored.

Feedback from Client
“Actowiz Metrics helped us bring discipline to our entire reseller ecosystem. For the first time, we had data to confront MAP violators. The reports and seller profiles gave our compliance team the edge we needed.”

— VP of Channel Sales, New York-Based Electronics Brand

Future Roadmap
Integrating EU and Canada sellers into the same MAP monitoring.
Adding coupon discount monitoring and hidden-price scraping.
Creating an automated violation takedown workflow with legal teams.

Why Actowiz Metrics Was Chosen
Scalable scraping infrastructure across Amazon, Walmart, and niche marketplaces
AI-powered seller name de-duplication and identification
Custom alerting rules per product line
Dedicated account manager for weekly support

Conclusion
This case study proves that automated MAP monitoring backed by intelligent scraping can make a significant difference in brand compliance, partner relationships, and revenue retention. Actowiz Metrics offers a seamless and scalable way to eliminate MAP pricing chaos.

For brands struggling with unauthorized discounting and price wars, Actowiz provides not just data—but decisive action tools that restore control.

Learn More: https://www.actowizmetrics.com/map-violation-reduction-using-e-commerce-scraping.php