Lidl Vs Rewe – Best Daily Beverage Discounts | Actowiz Metrics

By Author: Actowiz Metrics
Total Articles: 8
Comment this article

Introduction

In Germany, beverages—from sparkling water to craft beer—are part of everyday shopping. Two giants, Lidl (a discounter) and REWE (a full-service supermarket), compete fiercely on price and variety. But which offers better daily discounts? Using Actowiz Metrics, we scraped real-time beverage pricing, promotions, ratings, and coupon data to provide a detailed analysis tailored to German consumers.

Why Beverages?
High purchase frequency – weekly
Price-sensitive market
Promotions often drive sales (e.g., "3 for 2", "Aktion")
Businesses like beverage brands, brokers, and FMCG teams need this channel-level visibility to optimize pricing and promotional strategies.

What Actowiz Metrics Tracks

Actowiz’s scraping engine captures:

Product metadata (name, brand, SKU)
Base and discounted prices (€)
Discount percentage and offer type
Volume/packaged size
Customer ratings & review count
Promo badges (e.g., “Aktion”, “20 % Rabatt”)
Availability by ZIP codes across Berlin, Munich, Hamburg
This multi-channel, ...
... geo-scoped scraping—dayparted throughout the day—forms the base for competitive insights.

Key Findings

1. Discount % Comparison
Average discount at Lidl: ~16.0%
Average discount at REWE: ~21.0%
REWE runs deeper discounts via coupons and app vouchers, while Lidl focuses on weekly in-store Aktionen.

2. Promotion Mechanics
Lidl: Pushes “Aktion” (flagged weekly deals), clubbed with private-label drinks (“Milbona”, etc.).
REWE: Combines app-based ‘20 % Rabatt’ codes, shelf coupons, and bonus offers.
Actowiz data shows REWE's 20 % off coupons consistently beat Lidl's flat promotions.

3. Product Breadth
Lidl: Limited SKUs (~4,000 total), focusing on high-turnover items.
REWE: Broader range, including premium beers, organic wines, and specialty coffees .

4. Brand vs Private Label
Lidl: Emphasizes private-label savings (e.g., discounted “Cien” waters).
REWE: Mix of brands and its store labels (“REWE Beste Wahl”, “Ja!”) on apps.

5. Ratings & Reviews
Product reviews are sparse at Lidl; REWE often shows higher volume and aggregated ratings (e.g., Lavazza at 4.7★, 1,100 reviews).

Daily Price Audit: July 10, 2025

Lidl got cheaper on brand sodas and beers. Coke crate is 17.7% off, Beck’s crate at 19.3%.
REWE provided stronger deals on mineral water and coffee—Lavazza beans at 21.5% off, bottled Beck’s at 25%.
On July 10, REWE offered an average of 4–5% more discount than Lidl on overlapping SKUs.

Actowiz Metrics: Strategic Advantages

1. Geo-scoped scraping captures regional pricing variance.
2. Hourly crawls render near-real-time dashboards.
3. SKU & SKU-match engine normalizes brand comparisons.
4. Dashboard flags highlight which store leads—critical for dynamic pricing and regional campaigns.
5. Coupon parsing decodes app-only offers and expiration dates.

Brand Use Case: Beverage Manufacturer

A major beverage producer used Actowiz metrics to benchmark:

SKU-level pricing across ~100 SKUs
Promotional share of shelf
App vs shelf price uplift
Outcome:
Identified REWE regional push on craft beverages (led to localized ad budget allocation).
Detected when Lidl delisted brand SKUs for private-label stocking—prompted renegotiation.
Within 4 weeks, the brand recaptured 8% shelf share in Berlin and Munich.

Sample Consumer Tips

Use REWE app daily in early morning to activate coupons—like on Lavazza or bottled Beck’s.
Visit Lidl on Wednesdays, when weekly Aktion launches.
Track via Actowiz when private label SKUs replace brand ones.

Context: German Retail Landscape
Lidl – low-cost leader with ~4,000 SKU offerings.
REWE – full-service supermarket, slightly costlier, but offers quality and app rewards.
Discount stores dominate ~42% market share; REWE focuses on loyalty and service .

Final Verdict
REWE currently offers deeper daily effective discounts on beverages compared to Lidl, especially when leveraging app coupons. While Lidl excels in weekly action-based deals and private-label affordability, the average consumer finds more value at REWE on branded beverages.

Conclusion

For beverage brands, understanding these dynamic discount channels is crucial for:
Optimizing promotional budgets
Defending shelf share
Maximizing ROI across retailers

With Actowiz Metrics, companies gain live, actionable insights into pricing, discounting, and product visibility—giving them a competitive edge in Germany’s fast-paced beverage market.

Learn More: https://www.actowizmetrics.com/daily-beverage-deals-comparison-lidl-rewe.php