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Vietnam’s Underrated Cities That Work Wonders For Small Group Travel

When organizing small group travel, especially for corporate clients, cultural tours, or wellness retreats, selecting the right destination is key. Vietnam is often associated with hotspots like Hanoi or Ho Chi Minh City — but a great Destination Management Company (DMC) knows that the real magic often lies beyond the obvious.
If you’re working with the Best DMC for Vietnam, you’ll uncover lesser-known cities that are rich in culture, tranquility, and tailored group experiences. Here are five underrated Vietnamese cities that create unforgettable moments for small groups.
1. Hue – The Cultural Capital for Meaningful Retreats
Former imperial city Hue is steeped in heritage and offers a peaceful setting for introspective or cultural groups.
Ideal for: Heritage tours, spiritual groups, educational retreats
DMC Tip: Organize exclusive access to ancient temples and royal dining experiences
2. Ninh Binh – A Scenic Haven for Nature-Focused Groups
Often called “Inland Halong Bay,” Ninh Binh is perfect for small groups seeking natural beauty and wellness.
Ideal ...
... for: Yoga retreats, nature tours, slow travel groups
DMC Advantage: The Best DMC for Vietnam can curate bike trails, homestays, and eco-boat tours rarely offered by mainstream operators
3. Can Tho – Cultural Immersion in the Mekong Delta
In the heart of the Mekong Delta, Can Tho offers river-based living and floating market experiences.
Ideal for: Culinary travel, agritourism, sustainable tourism
DMC Highlight: Arrange cooking classes and visits to local farms to provide unique value for group travelers
4. Quy Nhon – Beach Bliss for Exclusive Getaways
With untouched beaches and luxury resorts, Quy Nhon is great for upscale, small-group experiences.
Ideal for: Corporate offsites, wellness retreats, romantic escapes
DMC Advantage: The Best DMC for Vietnam can secure private beachfront villas and host secluded group events
5. Pleiku – Untouched Highlands for Adventure Seekers
Far from the tourist path, Pleiku in the Central Highlands offers rugged nature and ethnic diversity.
Ideal for: Adventure groups, cultural immersion tours
DMC Highlight: Curate village stays, coffee tours, and forest hikes with locally trained guides
Why Work with the Best DMC for Vietnam?
A reliable, experienced DMC isn’t just a logistics partner — they’re your eyes, ears, and creative force on the ground. The Best DMC for Vietnam will:
Suggest underrated destinations that suit your group’s goals
Offer exclusive access to authentic experiences
Provide flexible and customizable itineraries for niche groups
Ensure high-quality service and smooth execution across Vietnam
Conclusion
These underrated cities not only surprise and delight travelers but also give B2B operators a competitive edge. From the imperial serenity of Hue to the eco-rich highlands of Pleiku, Vietnam is full of possibilities — especially when guided by the Best DMC for Vietnam.
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