Why Uk Retailers Monitor Meesho Ratings For Trend Analysis

By Author: Mellisa Torres
Total Articles: 72
Comment this article

Why UK Retailers Monitor Meesho Ratings for Trend Analysis
Why-UK-Retailers-Monitor-Meesho-Ratings-for-Trend-Analysis
Introduction
What Do UK Retailers Have to Do with Meesho?

At first glance, Meesho—a mobile-first eCommerce giant in India—might seem distant from the UK retail scene. But as global markets become hyperconnected, UK retailers are turning to Meesho’s product ratings and reviews to forecast emerging trends, test microproduct concepts, and anticipate consumer sentiment shifts in real time.

At Datazivot, we help UK brands tap into Meesho’s treasure trove of reviews and product ratings through automated scraping and AI-driven analysis. This gives retail and fashion analysts a first-mover advantage—especially in fast-moving categories like fashion, jewelry, home goods, and beauty.

Why Meesho Reviews Matter for UK Retailers
Why-Meesho-Reviews-Matter-for-UK-Retailers
Meesho has over 140 million active users in India, primarily from Tier 2 and Tier 3 cities. This user base is experimental, price-conscious, trend-driven—and incredibly vocal in feedback.

Key ...
... reasons UK brands are paying attention:

Detect emerging fashion trends before they hit the West
Understand low-cost product performance under scale
See what types of SKUs resonate with Gen Z & women buyers
Analyze real feedback across thousands of products in minutes
What Datazivot Extracts from Meesho Ratings & Reviews
Element Use Case
Star Ratings Identify top-performing SKUs across categories
Review Text Spot patterns, complaints, or high praise
Product Metadata Get details on brand, price, category
User-uploaded Photos Understand real-world usage
Sentiment Score AI classification of tone: positive/negative
Sample Data Extracted from Meesho by Datazivot
Product Category Rating Review Summary Sentiment
Anarkali Kurti Set Fashion 4.7 “Perfect color & fit, loved by my sister.” Positive
Artificial Earrings Combo Accessories 3.2 “Looks different from image.” Neutral
Herbal Face Pack Beauty 2.8 “Allergic reaction, not recommended.” Negative
Real-World Application
Real-World-Application-UK-Retailer-Uses-Meesho-Insights-to-Launch-Collection
UK Retailer Uses Meesho Insights to Launch Collection :

Retailer: StyleLab London
Goal: Understand what budget-conscious fashion is trending in South Asia
Process:

100,000+ Web Scraping Meesho Reviews for ethnic wear, kurtis, and dupattas
Filtered products with 4.5 star+ and over 1,000 reviews
Identified trends in color (mustard, bottle green), fabric (rayon, cotton), and neck design
Result:
StyleLab launched an Indo-fusion collection tailored for the UK’s South Asian diaspora. The line sold out within 6 weeks.

Top 5 Categories UK Retailers Monitor on Meesho
Top-5-Categories-UK-Retailers-Monitor-on-Meesho
1. Women’s Fashion : Salwar suits, kurtis, tops, leggings

2. Home Decor : Bedsheets, wall stickers, kitchen tools

3. Beauty & Wellness : Herbal creams, hair oils, ayurvedic kits

4. Footwear : Flats, sandals, ethnic wear

5. Jewelry & Accessories : Bangles, earrings, imitation sets

These categories show rapid rotation of trends and garner thousands of daily reviews.

AI-Based Trend Detection from Meesho Reviews
AI-Based-Trend-Detection-from-Meesho-Reviews
Using Datazivot’s AI model, UK retailers receive:

Trend Heatmaps: Which colors/styles are gaining momentum
Complaint Clusters: What recurring issues (fit, material) are hurting sales
Sentiment Trajectory: Are reviews improving or declining over time?
Material Mentions: Cotton, polyester, viscose frequency tracking
Color Trends: “Maroon” reviews up 18% MoM in ethnic wear (May 2025)
How Meesho’s Mass Market Feedback Helps UK Pricing & Sourcing
How-Meesho’s-Mass-Market-Feedback-Helps-UK-Pricing-&-Sourcing
A/B Test Concepts: See which styles resonate with Indian women before investing in manufacturing
Price Elasticity Signals: Understand value-to-feedback ratio on SKUs priced under ₹500
Sourcing Leads: Identify consistent sellers with high ratings and low return complaints
Case Study: Beauty Brand Forecasts Product Success
Case-Study--Beauty-Brand-Forecasts-Product-Success
Client: Glow & Go UK
Use Case: Track reviews on natural skincare products on Meesho to plan UK product drops
Finding:

Products with turmeric, sandalwood, and rose water received higher sentiment scores and positive skin-effect feedback
Negative reviews often mentioned strong chemical smell or fake ingredients
Outcome:
Glow & Go tailored its 2025 “Ayurvedic Glow Kit” based on insights from 20,000+ Meesho reviews. They launched in UK salons and online with a 92% sell-through rate in Q1.

Benefits for UK Retailers Monitoring Meesho
Benefit Result
Predict Fashion & Beauty Trends Launch products aligned with rising Eastern tastes
Benchmark Product Fit & Material Avoid manufacturing styles with frequent complaints
Understand Indian Diaspora Taste Design UK ranges that appeal to South Asian communities
Reduce SKU Flops Launch validated, data-backed products
Expand Globally with Confidence Use real-market sentiment data from India as a proxy trend
How Datazivot Enables Meesho Review Scraping for UK Brands
Feature Description
Cross-Country Dashboard Compare Indian reviews with UK product categories
Daily Review Updates Monitor evolving sentiment in near real-time
Trend Intelligence Layer Detect hot categories and positive SKU patterns
CSV & API Access Seamlessly integrate insights into internal analytics stack
What’s Next? Merging Meesho Reviews with TikTok & Instagram Trends
What’s Next Merging Meesho Reviews with TikTok & Instagram Trends
UK marketers are combining:

Meesho review analysis
TikTok hashtag trend reports
Instagram story mentions
This 360° view allows brands to validate products across geographies before launching.

Conclusion
Global Retail Begins with Local Listening :

The future of fashion and lifestyle retail is global—but the insights begin locally. Meesho, with its grassroots user base and real-time product reviews, has become a trend incubator for savvy UK retailers.

By partnering with Datazivot, you gain the ability to:

Forecast product success
Align SKUs with cross-border tastes
Launch faster with confidence
Win over niche communities with personalized offerings
Ready to Explore India’s Retail Pulse?

Get in touch with Datazivot to receive a free trend report on top-rated Meesho products across fashion, home, and beauty. Use real reviews to fuel global retail success.