Want High-end Fabric Feel At Low-end Prices? Start Here

By Author: Nawab Parker
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The phrase “you get what you pay for” has been echoed across generations, as if price alone is the final judge of quality. But is that always true? Does good fabric have to cost more? Does comfort require compromise when budgets are limited?

At Nawab Parker, we don’t believe so. We never did.

And that’s why, for over three decades, we’ve quietly built a name around something most people still find surprising: our fabric feels better than it should at this price.

If you're wondering how, and why, this is possible, allow us to explain. Welcome to where the conversation actually starts.

We Began With Fabric, Not Trends

Back in 1984, when Nawab Parker first began its journey, we weren’t focused on keeping up with style trends or catching attention with flash. Our priority was texture. Feel. The way fabric moves with the body. The way it rests against skin in the middle of a summer ceremony or a long festival day.

Everything began with that question: How should a kurta feel?

Because if a set of kurta pajama for men, ...
... doesn’t feel right, it doesn’t matter how good it looks.

This commitment still shapes every decision we make. From fabric selection to tailoring lines, our goal is the same, to deliver comfort without resorting to inflated pricing.

So What Do We Mean by High-End Feel?

Let’s clarify something: we don’t mean “shiny.” We don’t mean “heavy.” And we certainly don’t mean overly embellished.

High-end feel, to us, means:

Smooth touch that doesn’t scratch or irritate

Weight balance that neither clings nor balloons

Airflow and breathability, even in long sleeves

Fabric memory, it holds its form, even after wear

That’s why we use pure cotton and refined viscose blends. These aren’t shortcuts. They’re deliberate choices.

And when someone runs their hand across one of our kurtas in a store, that quiet pause they take, the second look, the finger pressed into the fabric to test softness, that’s when we know we’ve done it right.

What’s Stopping Other Brands From Doing the Same?

Honestly? Priorities.

When you chase volume, quality becomes negotiable. Many brands in the affordable ethnicwear space race to cut costs by skimming where it shows the least, in thread density, in under-stitching, in finish. You may not notice it immediately. But after a few washes, you feel it. After one festival season, it stops holding its shape.

We chose the harder path.

We control our own manufacturing under Surya Collection Pvt. Ltd., our in-house production unit. No third-party middlemen. No shortcuts in materials. No rushed tailoring.

Every Nawab Parker kurta is built with real human wear in mind. Because we’re not here for the moment it’s purchased, we’re here for the moments it’s worn.

Low-End Pricing, But Not Low-End Thinking

When we say our kurtas are priced accessibly, often between ₹1,499 and ₹2,099, we don’t mean disposable. We mean sustainable. We mean priced for real people.

We know where these garments are going. To weddings, sure. But also to family lunches. Morning rituals. Short office visits. Neighborhood celebrations. These are not one-time events. These are real lives, real routines.

Our customers come from everywhere. Some walk into a trusted shop in Ranchi or Nagpur, see our pieces neatly folded on a shelf, and pick one up without fanfare. Some scroll past us on Flipkart or Amazon, unsure what to expect, and are surprised when the product speaks for itself.

Maybe you’re one of them. Maybe someone in your family is. Maybe you’ve already worn Nawab Parker, without even realizing it.

And now that you’re here, you know where it began: with fabric that feels more than it costs.

What High-End Doesn’t Mean, for Us

We’ve seen how the industry defines “luxury.” Glossy finishes. Heavy gold embroidery. Tags that add zero to your experience but add 300% to the price.

That’s not what we’re interested in.

We don’t believe in selling theatre. We believe in selling wearability.
Our kurtas don’t announce themselves. They don’t try to compete with the room. They let you show up as yourself, tidy, comfortable, and quietly confident.

Whether it’s our classic Ivory Cotton Set or the Navy Textured Viscose, the experience isn’t in being seen, it’s in how it feels on your body over four hours of movement and memory-making.

That’s the real luxury.

Recognize Us in the Crowd, Now That You Know

We won’t blame you if you didn’t notice us earlier.

You may have passed our sets in a shop window, assuming they belonged to a different league. Or perhaps you saw someone wear one to a haldi ceremony and thought, that looks expensive.

Truth is, we’ve been around you longer than you think.

You’ll find Nawab Parker across India, small independent menswear stores, local retailers, multi-brand outlets in malls, e-commerce platforms, even regional marketplaces you trust. We’re not exclusive. We’re present.
Recognition comes after experience.

How We Maintain That Fabric Standard

Let’s get technical for a moment. We test every lot for:
GSM (grams per square metre) , to ensure fabric weight isn’t too thin or too dense

Shrinkage tolerance , your kurta should stay true after multiple washes

Colorfastness , especially for bold tones like maroon and charcoal

Stitch strength , so side slits don’t split and buttons don’t detach

All of this happens internally. Because outsourcing these checks increases error, and we prefer accountability.

When you wear Nawab Parker, you're not getting lucky. You’re getting consistency.

For The Skeptical First-Time Buyer

If you’ve been disappointed by kurta sets before, stitched badly, faded fast, awkward fits, we understand your hesitation.

And that’s why we don’t make big promises. We invite you to feel the difference instead.

Start with a basic set. Maybe the Off-White Cotton. Or the Midnight Viscose. Wear it during the day. Move in it. Wash it twice. Iron it quickly. See how it behaves.

That’s how we earn trust. Not through campaigns. Through comfort.

No Embellishments Needed. You Bring the Presence.

Let’s be clear, our kurtas are not silent because they lack character.
They’re silent because you don’t need your outfit to shout.

You bring the occasion. You bring the warmth. The kurta is simply there to support you.

That’s what high-end should feel like. Not demanding attention, but elevating your own.

We’re Not a Trend. We’re an Anchor.

In a time when fashion changes monthly and prices swing without reason, Nawab Parker remains still. Familiar. Predictable in the best way.

When you buy our kurta today, you’ll find that same shape next season. When your brother borrows your set and buys his own, it’ll feel like it came from the same cloth. Because it did.

This isn’t fast fashion. This is steady design. With fabric that stands still, even as trends move on.

Final Thought: Start Here. Then Stay.

So, if you came here looking for high-end fabric feel at a price that feels fair, start here.

We’ve been waiting to meet you, in a shop you trust, through a conversation like this one.

And when you wear that kurta out, to a function, a gathering, or even a quiet day at home, you’ll understand why Nawab Parker has lasted this long.

It feels good because we made it that way.

It’s priced right because we want it worn.

It will stay with you because we built it to.

– Nawab Parker

Everyday Tradition. Unmistakable Comfort.

A seasoned fashion writer and content creator with extensive experience in the clothing and lifestyle industry. With a focus on menswear, ethnic fashion, and emerging retail trends, this writer blends industry insight with storytelling to highlight the evolving world of style. Passionate about craftsmanship and culture, their work captures the intersection of tradition and modern fashion across both print and digital platforms.