The Role Of Highwaymen Art In Florida’s Tourism Identity

By Author: Highwaymen Art Specialists
Total Articles: 8
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When people think of Florida tourism, images of beaches, amusement parks, and palm-lined resorts often come to mind. But beyond the coastlines and roller coasters lies a cultural treasure that has quietly become part of Florida’s identity: the artwork of the Highwaymen. These self-taught African American artists began painting Florida’s landscapes in the mid-20th century, capturing the wild, untamed beauty of the state in bold strokes and vivid color. Today, their work is woven into the visual and cultural story Florida tells its visitors.

More Than Art—A Sense of Place
The Highwaymen’s paintings aren’t just beautiful—they’re powerful. They offer a glimpse into Florida before widespread development, showing untouched rivers, swaying palms, and brilliant sunsets. For tourists seeking more than just sand and surf, these paintings reflect an emotional and visual experience of the state. Their work has become a symbol of “Old Florida,” especially in communities like Fort Pierce, where many of the original artists lived and worked. These iconic images evoke nostalgia and give people—both locals and ...
... visitors—a sense of what the state once looked like and what parts of it still strive to protect.

Highwaymen Art as a Cultural Touchpoint
Today, Highwaymen paintings can be found in historical museums, art festivals, and public spaces across the state. Some visitor centers and tourism boards include reproductions in brochures or exhibit them at local events. This reflects a growing appreciation for the cultural and economic contribution these artists have made.
Many Florida cities have embraced the Highwaymen legacy by promoting exhibitions, educational programs, and even heritage trails that spotlight their history. These efforts draw a new kind of tourist: one interested in art, history, and the stories behind the images.
Highwaymen’s Tourism Impact Description
Art Exhibitions Draw collectors, tourists, and educators
Local Festivals Celebrate Florida’s artistic and cultural roots
Heritage Trails Invite walking tours and storytelling experiences
Economic Boost Visitors support local galleries, shops, and events

Why This Matters to Florida
Cultural tourism is growing in popularity, and the Highwaymen story fits naturally into this trend. Their work brings together themes of resilience, entrepreneurship, and natural beauty—all qualities that enrich Florida’s image. Unlike temporary attractions, Highwaymen Art is rooted in place. It celebrates the land itself and the people who saw its value when few others did. That sense of authenticity strengthens Florida’s appeal to visitors seeking deeper experiences.

Final Thoughts
Highwaymen Art isn’t just a reminder of Florida’s past—it’s a living part of its present. As interest in cultural and historical tourism continues to grow, the legacy of these remarkable artists offers visitors a meaningful connection to the Sunshine State that goes far beyond the beach.