The Hidden Influencers: How Cognitive Biases Shape Our Decisions

By Author: ImPerfect
Total Articles: 1032
Comment this article

Part 2 of a 4-Part Series on Cognitive Biases

Cognitive biases don’t just stay in our head- they are visible, far-reaching effects on how we make decisions in everyday life. From boardrooms to hospitals to courtrooms, these mental shortcuts can lead to real consequences. We have been through the first part of decision making and cognitive biases(https://imperfect.co.in/cognitive-biases-in-decision-making/), in this second part of our series, we dive into the pitfalls of biased thinking and its role in critical decisions across professions.

Decision Errors and Pitfalls:

Case Studies of Bias in Action

Let’s look at real examples to understand how cognitive biases can distort our judgment:

1. Confirmation Bias in Investing- Investors often favor news that aligns with their views on a stock, ignoring contradictory data. This can lead to holding onto failing investments far too long.

2. Anchoring Bias in Negotiations- The first offer in a negotiation often sets the tone- even if its arbitrary. For example, a seller quoting an unrealistically high price may cause buyers to anchor higher ...
... than they otherwise would.

3. Availability Heuristic During Crises- Decision-makers may over-prioritize recent or vivid disasters when planning for future ones, ignoring more statistically likely less sensational risks.

Consequences of Biased Judgments:

The fallout of these biased decisions can be serious:

Overconfidence Bias in Business- CEOS overestimating market knowledge have made risky bets that led to huge financial losses.
Misdiagnosis in Healthcare- A doctor who recently treated a rare illness might mistakenly diagnose it again simply because it’s top of mind.
Bias in Legal Systems- Judges or jurors influenced by stereotypes or anchoring may unintentionally sway legal outcomes, sometimes resulting in wrongful convictions or unfair settlements.
Cognitive Biases in Professional Fields:

Business and Leadership: Bias can silently dictate high-stake decisions

Groupthink in Boardrooms- Teams may suppress dissenting voices to maintain harmony, leading to flawed strategic decisions.
Resistance to Innovation- The status quo bias can cause companies to cling to outdated methods, missing out on transformative opportunities.
Healthcare- In medicine, the stakes are even higher:

Diagnostic Shortcuts-Doctors may rely on the most “available” diagnosis in their mind rather than thoroughly exploring alternatives.
Overconfidence in Treatment Plans- Medical professionals might underestimate the complexity of a condition or overvalue their own accuracy, impacting patient outcomes.
Legal Systems-Bias subtly seeps into justice:

Implicit Bias in Courtrooms- Legal professionals may unconsciously treat individuals differently based on race, gender, or class.
Anchoring in Settlements-Initial compensation offers can shape the final agreement, regardless of fairness.
Why do Biases Exist? The roots of our thinking Errors

Evolutionary Roots:

Quick Decision Making for Survival- Heuristics like the availability bias likely evolved to help our ancestors respond swiftly to threats like fleeing from rustling bushes.
Cognitive Efficiency- Confirmation Bias may have helped early humans conserve energy by reinforcing already accepted knowledge.
Psychological and Emotional Influences:

Mental Limitation- We have limited memory and processing capacity, which makes mental shortcuts appealing.
Emotion-Driven Judgment- Fear, pride or excitement can intensify biased thinking. A frightened person, for example, may see neutral actions as threatening.

Social and Cultural Influences:

Need for Social Belonging- We tend to align our views with those of our social groups to maintain harmony and validation.
Cultural Framing- A society that values risk-taking may elevate overconfidence bias, while another that promotes tradition may foster status quo bias.
If biases are invisible yet influential, how often are we making decisions based on illusion rather than insight?

By Urveez Kakalia and Krupa Abraham