Comparing E-commerce Giants: Analyzing Sku Volume On Shopee And Mercado Libre In Brazil

By Author: Retail Scrape
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Comparing E-commerce Giants: Analyzing SKU Volume on Shopee and Mercado Libre in Brazil
Introduction

E-commerce in Brazil has witnessed rapid growth, with platforms like Shopee and Mercado Libre emerging as dominant marketplaces. Each platform caters to millions of users, offering a diverse range of products. However, a critical question arises: which platform offers a wider variety of SKUs? To determine this, Retail Scrape conducted a comprehensive data scraping analysis to extract and compare the total SKU count on Shopee and Mercado Libre in Brazil.

Overview of Shopee and Mercado Libre in Brazil
Shopee Brazil
Shopee, a Singapore-based e-commerce giant, has aggressively expanded into Brazil, targeting price-sensitive consumers with competitive pricing and an extensive seller network. The platform offers a mix of local and international products, with an emphasis on affordability.

Mercado Libre Brazil
Mercado Libre, a Latin American e-commerce leader, has a strong foothold in Brazil. It provides a marketplace for businesses and individuals, offering a vast range of products across ...
... various categories. Unlike Shopee, Mercado Libre also integrates financial services and logistics solutions to enhance user experience.

Methodology: Web Scraping for SKU Volume Analysis
To analyze SKU volume on both platforms, Retail Scrape deployed advanced web scraping techniques to extract structured product listing data. The scraping process included:

Data Collection: Extracting product listings across multiple categories.
Data Cleaning & Processing: Removing duplicates, inactive listings, and unavailable products.
SKU Counting: Identifying the total number of unique SKUs per platform.
Findings: SKU Volume Comparison
Findings--SKU-Volume-Comparison
Total SKU Count on Shopee Brazil
Shopee displayed an extensive SKU catalog, primarily driven by:

A vast network of small-scale sellers.
Import-friendly policies encouraging overseas product listings.
Frequent promotions and flash sales boosting SKU availability.
Total SKU Count on Mercado Libre Brazil
Mercado Libre also exhibited a significant SKU volume, influenced by:

A structured and seller-regulated listing approach.
A higher proportion of business-to-business (B2B) and brand-specific listings.
Advanced AI-driven recommendations optimizing product variety.
Category-wise SKU Distribution
The SKU distribution varied across different categories:

Category Shopee SKU Count Mercado Libre SKU Count
Electronics 850,000+ 1,200,000+
Fashion 1,500,000+ 1,000,000+
Home & Living 1,200,000+ 1,500,000+
Beauty & Health 700,000+ 850,000+
Automobiles 400,000+ 600,000+

Platform Strengths & Weaknesses in SKU Volume

Shopee’s Advantages
Higher SKU variety in Fashion and Beauty & Health categories.
More sellers contribute to product diversity.
Attractive pricing strategies increase SKU turnover.
Shopee’s Challenges
More unverified sellers lead to duplicate SKUs.
Higher proportion of low-quality or counterfeit items.
Mercado Libre’s Advantages
Strong SKU presence in Electronics, Home & Living, and Automobiles.
More structured and reliable seller base.
Integrated fulfillment services ensure product availability and quality.
Mercado Libre’s Challenges
More regulated listings limit SKU variety in some categories.
Higher pricing due to business-centric seller policies.

Conclusion:

Which Platform Has More SKUs in Brazil?
From the analysis, Retail Scrape found that SKU volumes are comparable across both platforms, with Shopee excelling in fast-moving consumer goods (FMCG) and fashion, while Mercado Libre leads in high-value categories like electronics and automobiles.

Future Insights: How Web Scraping Helps E-commerce Businesses
By leveraging data extraction services, businesses can:

Track competitor SKU counts and pricing trends.
Identify high-demand product categories.
Optimize inventory management strategies.
If you are looking to gain deeper Insights Into E-commerce Data, Retail Scrape offers scalable and customized web scraping solutions for businesses worldwide.

Contact Retail Scrape today to unlock actionable e-commerce insights!