Why Do Savings Account Interest Rates Differ Across Banks?

By Author: Shreya Eppili
Total Articles: 50
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When choosing a Savings Account, the first thing most people consider is the interest rate. The bank pays you for keeping your funds in its custody at the interest rate. However, a quick glance at various banks’ offerings shows that not all Savings Account interest rates are the same. So, why do these differences exist? Let us explore the multiple factors that contribute to these variations:
Deregulation by the RBI
Prior to 2011, all Indian banks were bound by a regulated Savings Account interest rate set by the RBI. However, in October 2011, the RBI deregulated savings interest rates, allowing banks to set their own rates. The only demand was to maintain uniformity across similar account types and balance tiers. This led to an open, competitive environment and enabled banks to adjust rates based on their strategy.  
Bank type
Different banks serve different purposes, and their core revenue models can influence their interest rates. Generally conservative ...
... and risk-averse, public banks focus more on stability and trust. Private banks usually aim to attract a broader, tech-savvy customer base. They often offer higher interest rates to stay competitive, especially for higher account balances.
Customer acquisition
Banks try to attract new customers or retain existing ones by offering an attractive savings account interest rate. A bank looking to grow quickly may provide higher rates to attract attention. Some banks offer promotional rates for new account holders or premium and Salary Account holders. These rates may not be permanent and can revert to standard levels once the promotional period ends or balance thresholds aren’t met.
Cost of funds
The cost of funds is the amount a bank pays to raise money through customer deposits, borrowing, or bond issuing. A bank with a low cost of funds can afford to offer lower interest rates. A bank that needs to compete more aggressively or has a higher cost of funds may offer higher savings rates to attract depositors.
Liquidity needs
Banks use customer deposits to make Loans or invest in secure instruments. The amount of cash they need and their financial strategy affect how much interest they want to pay. During times of high inflation, rising interest rates, or increased demand for Loans, banks may raise savings rates to attract more deposits.
Digital Banks
Operating entirely online, digital banks have lower overhead costs and often attract users by offering aggressively high interest rates to stand out in a crowded market. If you plan to open a Bank Account online, you can greatly benefit from the high interest rates.
Conclusion
Savings Account interest rates vary across banks. As a consumer, it is essential to look beyond the numbers and understand the tiering rules before switching or opening a new Savings Account. High interest rates are attractive, but they must be weighed against the bank’s credibility, ease of use, digital features, and long-term reliability.