Still Not Getting Property Leads? Here's The Real Fix You Need

By Author: Chetan DIgital
Total Articles: 1
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If you're in the real estate business in Mumbai, you know the struggle. Getting quality leads is tough. Every builder, broker, and property consultant is trying to win the same buyers. It’s a race. And unless you have the right person running your marketing, you’ll be left behind.
You might have tried boosting posts, running ads, or hiring someone who claimed to know digital. But after a month, you got zero sales or unqualified leads. Sounds familiar?
That’s exactly why I’m writing this.
In this article, I’ll show you how to find the best digital marketing freelancer in Mumbai for real estate projects. I’ll also tell you why one name—Chetan Digital—keeps coming up when people talk about real estate marketing success.
Let’s get into it.
Why Real Estate in Mumbai Needs a Specialist, Not Just Any Marketer
Let’s be honest—real estate is not like other businesses. You’re not selling a T-shirt or a mobile phone. You’re selling high-ticket properties that take time, trust, and timing.
Marketing real estate needs a different mindset. A freelancer must understand things ...
... like:
• Buyer psychology in Mumbai
• Localities and pricing trends
• Paid campaign funneling for property
• Importance of lead quality over lead volume
In 2024, Mumbai saw over 15,000 new listings in residential and commercial property. That’s a lot of competition. If your marketing is average, your project won’t even be noticed.
That’s why hiring the right freelancer matters more than ever.
What Makes a Freelancer “Best” for Real Estate Projects?
Not every freelancer fits the bill. You need someone who eats, sleeps, and breathes property marketing. Here’s what you should look for:
1. Proven Experience in Real Estate
They must have handled property campaigns before. Ask them: Which projects have you marketed? How many leads were generated?
2. Local Knowledge of Mumbai Market
They should know the difference between marketing a 1BHK in Virar and a commercial property in Andheri. That knowledge shapes the whole strategy.
3. Strong Command Over Paid Ads
Google Ads and Meta Ads are the top sources of leads in real estate. A good freelancer must know how to create property-specific ad funnels that reduce cost per lead.
4. Lead Management System
A professional will not just run ads. They will also help you sort and track leads. Many use CRM tools or Google Sheets for lead updates.
5. Speed and Communication
This field is fast-moving. If your campaign goes wrong and you lose 3 days, you lose a lot of money. Choose someone who replies fast and works with a sense of urgency.
Why Chetan Digital Is Among the Top Picks for Real Estate in Mumbai
Now let me tell you about one of the names you should seriously consider—Chetan Digital.
I’ve heard about his work through multiple real estate consultants and developers in Mumbai. Here’s why he’s built a reputation:
• He focuses only on real estate marketing.
• He has handled projects from ₹30 lakh homes to ₹10 crore penthouses.
• His average cost per quality lead is lower than many big agencies.
• He shares weekly reports and tracks call feedback to improve campaigns.
The thing that stood out most—he doesn’t just do marketing. He thinks like a business partner. He asks, What kind of buyer do you want? What’s your sales process like? That’s rare.
He works with builders, brokers, and even individual sellers.
Why Real Estate Needs a Specialist Freelancer
Requirement General Freelancer Real Estate Specialist Freelancer
Local market knowledge Low High
Lead quality management Basic Advanced
Ad targeting strategy Generic Geo-focused & buyer-segmented
Campaign reporting Limited Weekly, transparent
Cost per qualified lead ₹800–₹1500 ₹300–₹700
Follow-up consultation Not included Included in most projects
Common Mistakes to Avoid When Hiring a Real Estate Freelancer
Let’s stop you from burning your money again. Here are the top mistakes I see people make:
1. Going with the Lowest Price
Yes, budget matters. But hiring someone at ₹10,000 who gets you 100 useless leads is a waste. Instead, focus on lead quality and ROI.
2. Not Asking About Past Real Estate Projects
Don’t assume they know the field. Ask for project details, screenshots, or call recordings. Real estate is different from other fields. They must know the difference.
3. No Agreement or Plan in Place
Always ask for a plan before starting. What will they do in week one? When will you get leads? Don’t run campaigns without clear timelines and goals.
4. Not Checking How They Handle Leads
Many freelancers just give you a list of phone numbers. A real expert helps you filter, tag, and track the leads—so you know who’s a serious buyer.
How to Interview a Digital Marketing Freelancer for Real Estate
You don’t have to be a digital expert. But you do need to ask the right questions. Here’s what to ask:
• How many real estate campaigns have you run in Mumbai?
• What’s the average cost per qualified lead in your campaigns?
• Can you show past ad creatives and landing pages?
• How do you help with lead filtering and follow-up?
• How quickly do you adjust campaigns if results are poor?
Their answers will tell you everything you need to know.
Also, trust your gut. If someone sounds overconfident and avoids sharing details, think twice. The good ones are calm, clear, and focused.
Real Estate Marketing Trends You Should Know (Mumbai 2025)
This part is important. If you’re hiring someone, make sure they’re

https://chetandigital.com/

updated with these trends:
• Video ads now convert 2.5x better than static posts.
• WhatsApp lead response gets a 30% higher callback rate.
• Landing page-based campaigns give 40% more lead quality than directing to home pages.
• Local area-based ads (like “1BHK in Chembur under ₹75L”) have 50% better engagement.
• Retargeting old leads can bring back 15% lost sales.
If your freelancer is not using these tactics, you’re losing ground.
How Much Should You Budget for a Real Estate Freelancer in Mumbai?
Let’s talk numbers.
For most mid-level real estate campaigns in Mumbai, your marketing budget should be broken down like this:
• Freelancer Fee: ₹25,000 – ₹60,000/month (depends on scope)
• Ad Spend (Google + Meta): ₹30,000 – ₹1,00,000/month
• Landing Page / Video Editing (if needed): One-time ₹5,000 – ₹15,000
That’s the kind of budget where you’ll start seeing solid, consistent lead flow. Don’t go too low, or you’ll miss your market.
Final Tips Before You Hire
Let me leave you with a few last words of advice:
• Don’t rush. Take 2–3 meetings before finalizing.
• Ask for a one-month trial before signing a long contract.
• Get weekly updates and track each rupee spent.
• Focus more on cost per sale than just cost per lead.
• Give your freelancer full info about your project—it helps them craft better messages.
Hiring a real estate freelancer is not just about getting leads. It’s about building a pipeline of serious buyers who are ready to invest. That takes smart work.
Final Words: Is It Time to Hire Chetan Digital or Someone Like Him?
If you’re still struggling to sell or lease properties in Mumbai, something’s not right in your marketing. It’s not always your project. Sometimes, it’s the person running your ads.
A professional digital marketing freelancer In Mumbai with real estate experience can change your results in 30 days. Whether it’s someone like Chetan Digital, or someone else with similar skills, don’t delay this.
The sooner you fix your marketing, the sooner you start getting real leads.