How Keywordspy Tracking Can Help Ad Copy Creation

By Author: Ron Abagnale
Total Articles: 9
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While KeywordSpy Tracking mainly aims to help the user spy on competitor keywords, the keyword tool subsequently gives ideas to user on how they would construct their ad campaign, from the keywords right down to the ad copy they will use.
And what makes KeywordSpy Tracking more fit for this is that it operates on a real time basis, allowing the user to thoroughly spy on the frequencies such ads would appear.
But more than that, this keyword tool can give you the bigger picture of how ads and keywords can convert into benefits for the sites they are serving.
For example, in your KeywordSpy Tracking campaign for flower delivery, you would see these ads today for your competitor FTD Flowers in the above example.
Notice that with the two ads sampled from the KeywordSpy Tracking module for the competitor FTD Flowers, the one on top has less impressions, or has been less seen as compared ...
... to the next ad (as denoted by the orange circle). Yet the one on top ranks higher. Why so? If you will notice the column next to it, which shows the Percentage Served, the top ad has the higher figure. Therefore, even if the top ad has been seen less, it has been converting better than the one below it.
Yet a misinterpretation of this data lies in users almost taking the keyword data's word for it. For example, the following day, the stats may be different. If a pattern like this happens for the next few days, it may be wise to gather more data about the performance of the ad copy. On the other hand, if this event is more consistent, it would be safe to think that the ad with less impressions may still have the edge in selling.
Another factor is the keywords used to trigger the ads. Since users of Google Adwords classify keywords and ads by Ad Groups, this can result in a different set of ads and corresponding keywords for the ads, which you may have to monitor more deeply with your keyword tool.
The bottom line is, it would be up to you as to how you would like to use it.
The approach for constructing the ads also moves in a similar manner. While KeywordSpy is reliable for observing the performance of the ads and ad copies, it should not serve as an end-all to how your ads will be constructed from thereon. You still need to count in more factors in carrying out your PPC and SEO campaign, and still subject it to trial-and-error to see if it will float or sink. Whether you hire someone who's been writing ads for the longest time, or you create it on your own, would depend on your good business instinct.
For the meantime, this data, served to you in an instant by KeywordSpy Tracking, is one of the more helpful guides you're ever going to need today.