Optimizing Your Saas Landing Pages In 2025 — Whiteboard Friday

By Author: Ron
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Hello, everyone. My name is Liraz Postan. I am an international SEO expert with 15 years of experience, and I am here to discuss with you today about your SEO SaaS product pages. Let's talk about that.

We all know that top-of-funnel traffic is decreasing. AI Overviews is giving us a slap with our CTR. We all know that Reddit is doing the same and forum discussions. Let's try to see what we're going to do with our bottom-of-funnel pages today.

So we're talking about the age of mSEO, multi-search engine optimization. What I mean by that is that your users can come from all over the place. They can come from any kind of search engine these days.

So that will be like traditional search engines, like Google or Bing or LinkedIn if it's B2B, and of course, our friends, ChatGPT and Perplexity, and other LLMs. So when we're talking about that, you have to understand that these kind of fellows, they do not understand anything about your product or what you're offering today or what is that you're different from others. So we want to give them I would say the more informative pages, ...
... the more informative experience.

We also want to give the users an understanding of what are we offering without leaving the website.

Sometimes it will be for your product page as well. Most of the time if the user is looking for a specific kind of pain point, they will actually link to a solution page or actually linking to something that can be top of funnel to your blog but also to your solution pages as well.

So let's talk about your product page.

Sometimes, inside your product page, your product marketing team will want to have more fun copy or something that can be not really descriptive of what the product is actually doing. And you need to make sure that, as an SEO, the product, when someone goes into the website, immediately they actually know inside the product page what are you offering, what does this product do.

This product page also needs a link to the solution pages or use case pages. That's also nice. It's perfectly fine. So we're talking about solution pages. You know what? Let's stop talking about solution pages. Let's talk about pain point pages.