How Does Bis Certification Enhance The Credibility Of A Company's Products In The Market?

By Author: Diligence Certifications
Total Articles: 4
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BIS certification, or certification by the Bureau of Indian Standards, gives a huge thrust to product credibility in the market. It is not merely a piece of paper; it is a very strong signal to consumers and other stakeholders that a product meets a certain level of quality and safety. This is how it works:

1. Assurance of Quality and Safety: The basic benefit of certification by the Bureau of Indian Standards assumes that the products truly follow a recognized standard laid down by the Bureau. These standards cover almost everything: performance, durability, safety features, and environmental impact[safety and environmental impact]. A consumer sees the BIS mark on the product, which means it has been tested and approved. Such kind of assurance is paramount for products where safety is a top concern, such as electrical appliances, pressure cookers, and helmets.

2 . Consumer Confidence: In markets cluttered with products of uncertain quality, BIS certification gives consumers something to trust; consumers will choose a BIS-certified product even if it means paying a somewhat higher price. Peace of mind, that the ...
... product has maintained an independent scrutiny, is first and foremost for the marks by BIS. To put it simply, it provides assurance against substandard or possibly dangerous products.

3. Competitive Advantage: BIS certification provides the individual company with a clear competitive edge. The certification enables them to clearly demarcate their products from others in the market whose producers have not bothered to go through the process to attain certification. This edge is most effective for their peers who are quality-conscious and willing to pay a premium for reliable products. It can also serve as a qualifier to enter new markets and channels of distribution where BIS certification is mandatory.

4. Regulatory Requirement: In many industries, certain products must be certified by the Bureau of Indian Standards wherever relevant. This means that without such certification, the product cannot be legally manufactured, imported, or sold in India. Once the product attains certification, it gives a better standing to forge ahead with a wider recognition of its operation which further elevates its reputation. This avoids running into regulatory penalties and market turmoil.

5. Enhances Brand Image: The association with a recognized national standards body such as the Bureau of Indian Standards goes a long way to enhancing the brand image of the company. It shows a commitment to quality, safety, and ethical business practices. This positive association will increase brand loyalty and will attract customers interested in such qualities. Moreover, it can help build trust with other stakeholders, such as suppliers, distributors, and investors.

6. Reduced Product Liability: BIS certification does not provide automatic immunity against all claims that may arise in connection with the product, but significantly reduces the possibility of such claims arising. By conforming to established standards and undergoing routine inspections, the company minimizes the risks of faulty products being released into the market or any product defects or failures.

BIS Certification