American Whiskey Market Outlook 2024–2031

By Author: Rutuja kadam
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Meticulous Research®—a leading global market research company, published a research report titled ‘American Whiskey Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. According to this latest publication, the American whiskey market is expected to reach $29.38 billion by 2031, at a CAGR of 10.1% from 2024 to 2031.

The rising demand for premium American whiskies among millennials, the proliferation of super-premium and ultra-premium brands, rapid global urbanization, and the increasing popularity of whiskey-based cocktails and mixology are driving growth in the American whiskey market. However, the emergence and growing popularity of innovative non-alcoholic beverages constrain the market's growth.

Additionally, emerging economies in Latin America, Asia, and the Middle East & Africa offer significant growth opportunities for market players. However, the market also faces considerable challenges, including stringent government regulations, shifts in consumer preferences, and competition from substitute products. Moreover, prominent trends in the American whiskey market include strategic ...
... marketing and promotions, the introduction of new products, and an increase in the export of American whiskey.

Key Players

The American whiskey market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the American whiskey market are Brown-Forman Corporation (U.S.), Diageo plc (U.K.), Davide Campari-Milano N.V. (Italy), Kirin Holdings Company, Limited (Japan), Suntory Global Spirits Inc. (U.S.), Castle Brands (U.S.), Tuthilltown Spirits Distillery (U.S.), Luxco, Inc. (U.S.), Heaven Hill Brands (U.S.), and Sazerac Company, Inc. (U.S.).

The American whiskey market is segmented based on product type, product quality, and distribution channel. The report also evaluates industry competitors and analyzes the American whiskey market at the regional and country levels.

Among the product types studied in this report, the bourbon whiskey segment is anticipated to hold the dominant position, with a share of 69% of the market in 2024. This segment's substantial market share is primarily driven by significant growth in international markets, a trend toward premiumization, innovation, new product launches, and the rise of craft distilleries. Moreover, increasing consumer interest in premium spirits and a growing appreciation for American whiskey globally are further enhancing the growth of this segment.

Among the product qualities studied in this report, the super-premium segment is anticipated to hold the dominant position, with a large share of the American whiskey market in 2024. This segment's substantial market share is primarily driven by the growing consumer demand for premium, luxury whiskey, an increase in spending on rare, small-batch, and limited-edition offerings, and a rising preference for higher-priced alcoholic beverages.

Among the distribution channels studied in this report, the off-trade segment is anticipated to hold the dominant position, with a large share of the American whiskey market in 2024. This segment's substantial market share is due to its wide accessibility and convenience. Consumers generally assess product quality, ingredients, and brand reputation prior to purchase, which is why off-trade channels play a crucial role in driving sales.

Geographic Review

This research report analyzes major geographies and provides a comprehensive analysis of North America (U.S., Canada), Europe (U.K., Germany, France, Spain, Russia, Poland, Italy, Austria, Netherlands, Switzerland, and Rest of Europe), Asia-Pacific (Australia, Japan, China, India, South Korea, Indonesia, Thailand, Philippines, Malaysia, Singapore, Taiwan, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, Chile, and Rest of Latin America), and the Middle East & Africa.

Among the geographies studied in this report, North America is anticipated to hold the dominant position, with a share of 68.6% of the American whiskey market in 2024, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America's American whiskey market is estimated to be worth USD 10,256.4 million in 2024. The significant share of this regional market can be attributed to multiple factors, including the robust alcoholic beverages sector, the growing popularity of cocktails, ongoing innovation and development within the industry, increased investments in production capacity, and the rising demand for whiskey from the food service sector in the region.

Download Sample Report Here @ https://www.meticulousresearch.com/download-sample-report/cp_id=5042

Key Questions Answered in the Report-

What is the value of revenue generated by the sale of American whiskey?
At what rate is the global demand for American whiskey projected to grow for the next five to seven years?
What is the historical market size and growth rate for the American whiskey market?
What are the major factors impacting the growth of this market at global and regional levels?
What are the major opportunities for existing players and new entrants in the market?
Which product type, product quality, and distribution channel segments create major traction for the manufacturers in this market?
What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the American whiskey market?
Who are the major players in the American whiskey market? What are their specific product offerings in this market?
What recent developments have taken place in the American whiskey market? What impact have these strategic developments created on the market?

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