Two Way Conversations

By Author: maria Gini
Total Articles: 505
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Conducting surveys, whether they are mobile surveys, sms based surveys or text based surveys , are a great way to have a two way conversation with your customers - existing as well as potential. Chances are that your customers are constantly on the go. So the probability of your being able to reach them via a conventional paper survey, which takes time to read and fill out anyway, is pretty slim.
There are companies which offer you the latest technology to set up a two way dialogue with your customers. Apart from setting up sms conversations with respondents during a mobile survey , they will provide you with an easy way to set-up the survey logic and execute the inbound and outbound sms sequences.
When setting up a sms based survey or even a text based survey , there will always be certain key issues which you need to be certain have been addressed. These could be, depending on the purpose of having set up the survey anyway, issues ...
... like keyword management, default response management (does that remind you of the mobile network service providers and their ilk?), advanced routing etc would need to be addressed.
The wording of the outbound sms text needs to be defined according to whether you are trying to define your existing/prospective/repeat customers. Interpretation of the inbound texts would have to be defined by pre-set parameters. The framing of the questions should be able to invoke triggers which in turn would have implications for survey results.
Defining the respondent list and managing it is another tricky job. The respondent list should be pulled with issues like consumer profile (created with demographics, geographic location, social and economic status, even age kept as paradigms), purchase patterns, where relevant  credit history  kept in mind. Remember that how effective your survey is in achieving its purpose will have a make or break point on how well the respondent list has been pulled. After all, what purpose would be served by sending out a mass of sms without reeling in a response from even half the target audience?
So when you get cracking on setting up your mobile survey, whether it is a sms based survey or text based survey , make sure that you take professional help when necessary.

Author Bio:

Internexium provides cutting edge solutions for Mobile Surveys, free online surveys, text survey , sms survey, customer satisfaction surveys .