How To Create A High-converting Product Page

By Author: Yash Kumar
Total Articles: 27
Comment this article

Product pages are important for your e-commerce business because the potential customers read those descriptions and watch the images carefully before choosing your product. The product page should provide a complete and clear idea of the product you want to sell to your customers. An attractive design along with informative content should be your target. A proper wholesome description will ignite the buyer’s interest in the item and make them feel like they have a perfect digital shopping experience. Here are some ways that can make this happen.

Points to Remember while Creating an Attractive Product Page

Product Description – A detailed and well-written product description is always appreciated by customers. Providing key information in bullet points is the best way to grab attention. Unique, concise descriptions in lucid language are the only way to create a lasting impression on the mind of the potential buyer.
Product Images – Images can speak volumes, and 93% of people in a survey mentioned that images influence their buying decisions in the biggest way. Use high-resolution photos taken against ...
... a white backdrop from all angles to fit the product description.
Product Videos – Many brands and leading e-commerce businesses use well-edited, informative product videos. Live demo videos are popular among buyers, and informative videos have also been shown to improve search rankings.
Call-to-action – An eye-catching call-to-action button can lead to more conversions. When choosing the perfect color for your product, consider color psychology, as certain colors evoke specific emotions. For example, software companies often use orange for their branding.
Customer Reviews – About 65% of customers prefer to buy products from e-commerce sites that feature good product ratings, reviews, and appealing displays. Product reviews provide transparency regarding your products. Positive reviews can significantly boost sales and build customer confidence, making them a key driver of conversions.
Recommendations – Similar products can help customers prepare a wish list or combine items driving more sales for your e-commerce business. Upselling and cross-selling are possible through recommendations, which also causes better engagement. Many large e-commerce businesses attribute 70% of their sales to recommendations.
Shipping Information – Shipping and handling fees impact cart abandonment. Shipping costs should be clearly displayed on your page; otherwise, customers may be misled, leading to a loss of potential buyers.
SEO – SEO is a tried-and-tested method for improving traffic and generating leads, considering that 44% of online shopping starts with search engines. Make the product page SEO-friendly by adding keywords to the title and body copy. The title must feature popular search terms and describe your product in 60 characters or less.
Mobile Optimization – Mobile phones have become the top shopping platform. Potential buyers with mobile phones can be found everywhere, and with product pages optimized for mobile users, sales can be significantly boosted.
Social Sharing – Social sharing plays a huge role in driving sales nowadays, and for that, you will require a nicely written product page.

Search-marketing.in website is a useful resource which caters to micro businesses on developments in digital marketing in India. It provides information on digital marketing strategies and helps Indian micro businesses to establish strong online presence and to leverage the Internet for business performance and growth.