Local Seo Vs. Traditional Seo: What Businesses Need To Know

By Author: Kiran
Total Articles: 35
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For businesses looking to expand their reach online, understanding the difference between local SEO and traditional SEO is critical. Although both play a role in a digital marketing strategy, they serve different purposes and meet different audiences. Whether you own a small business in Mumbai or are running a bigger business looking to reach a more extensive population online, understanding how traditional and local SEO services Mumbai might impact your presence and, ultimately, sales.

What is Local SEO?

Local SEO seeks to rank a business higher in search results in specific locations. Any service-related searches, such as "best restaurants near me," are given local and location-related answers by Google and all the other search engines. Businesses benefit from popping up in search of these customers due to optimised Google My Business (GMB) listings, more local citations, accumulating reviews and having local-centric content.
If you own a brick-and-mortar store, restaurant or service-based business, then an investment in local SEO will directly impact your bottom line. A local SEO ...
... consultant can make certain your business is displayed prominently within Google's "Local Pack," which is essentially the map-based display that returns most location-based searches.

What is Traditional SEO?

Traditional SEO looks at increasing the general visibility of a website at the national or international level. This includes keyword optimisation for a website, improving website design and building backlinks that enhance domain authority and relevance. Traditional SEO looks at targeting general searches with no specific geo intent, making it a must-have for businesses that wish to reach a wider market.
A strong traditional SEO campaign may include keyword optimisation, high-quality content production, meta tags and descriptions and backlinks from good sources.

Differences Between Local and Traditional SEO

· Geographic Targeting: Local SEO targets particular locations. Traditional SEO targets far more general, location-agnostic searches.
· Google My Business: By optimising their GMB profile, business establishments have a chance of being noticed in the Local Pack. This doesn't happen in the case of traditional SEO, which does not rely much on GMB but more on the content of the website links back to that site and the general functionality of that site.
· Review Management and Local Citations: Customer reviews and business profile management are the priorities in local SEO. Reviews build credibility and help businesses rank in local searches. In traditional SEO, three factors are given the utmost importance: the quality of content, the number of backlinks and the keyword relevance.

Conclusion

Local SEO can help local customers discover your business, while traditional SEO gives a wider reach. When both are combined, the business will be able to attract the right audience, make the brand more recognisable and drive meaningful engagement not only locally but also further on. Whether you're just starting out or looking to optimise an existing strategy, connecting with a local SEO agency in Mumbai can turn out to be a game-changer.