Meeting The Demand For Preventive Care In India

By Author: insightscaeindia
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Health and Wellness Startups

The Indian health and wellness industry has undergone a remarkable change in recent times, especially with the gradual awareness of preventive care and technology integration into healthcare solutions. Consequently, startups in this segment are getting very innovative to innovate towards catering to the increasing demand for personalized health and wellness services across diversified populations for the overall improvement of well-being.

The Rise of Health and Wellness Startups

The Indian health and wellness market is estimated to grow extensively, reaching $1,299.84 billion by 2024, impelled by shifting customer behavior toward being prevention-oriented-that is, seeking health rather than seeking treatment. Start-ups are also adopting technologies like AI, ML, and telemedicine to offer healthy lifestyle solutions.

Key Players in the Health and Wellness Sector

There are a number of startups that have risen through the ranks and rule this dynamic landscape:

Cure.fit: It is an all-in-one fitness, mental wellness, nutrition, and healthcare platform, founded ...
... in 2016. It offers its services in the form of fitness classes, which include cult, healthy food delivery under Eat.fit, mental wellness under Mind.fit, and primary care under Care.fit. Thus, this multi-dimensional approach has been made easy and accessible through a mobile application.

HealthifyMe is an online platform that utilizes AI in offering personalized diet plans and fitness coaching since its inception in the year 2012. The app allows tracking the food intake and physical activity of its users while offering them interactions with certified nutritionists and trainers. More than 25 million customers already use this technology to take control of their health.

PharmEasy: The startup deals in facilitating access to healthcare in the form of online consultations, medicine deliveries, and diagnostics. Founded in the year 2015, the company PharmEasy has expanded operations across India’s urban and rural populations.

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