The Flagship Of Hinduja Group, Ashok Leyland, Expands Footprint With New Dealership In Tinsukia, Assam

By Author: Mark B
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Ashok Leyland, a prominent name in India's commercial vehicle sector and the flagship company of the Hinduja Group, has proudly inaugurated its latest Light Commercial Vehicle (LCV) dealership in Tinsukia, Assam. This new dealership marks the fourth LCV dealership for Ashok Leyland in the state, further expanding its already extensive network.

With over 1700 exclusive outlets across the country, Ashok Leyland has built one of the largest and fastest-growing networks in the commercial vehicles space. This vast network ensures that authorized service centers are conveniently located every 75 kilometers on major highways.

The new dealership, operated by channel partner Bharat Motors, boasts a 3S (Sales, Service, and Spares) facility, featuring state-of-the-art tools and quick service bays. Customers will have access to Ashok Leyland’s full range of LCV products, including the BADA DOST, DOST, PARTNER, and MiTR.

Mr. Amandeep Singh, President – IO, LCV, Defence & PSB, Ashok Leyland Ltd, shared, “Our ‘DOST Range’ and the new ‘BADA DOST’ have achieved remarkable success due to their robustness ...
... and our extensive network reach. We are delighted to see great responses from our customers, who appreciate the best-in-class mileage and performance of our products, supported by our comprehensive sales and aftersales service. Nearly 70% of our customers continue to visit our dealer workshops even after the warranty period.”

He added, “This new dealership will further enhance our reach and reinforce our commitment to our customers.”

The newly introduced BADA DOST is built on a new, robust LCV platform and is available in three variants: i2, i3+, and i4. Equipped with 80 HP BS6 engines, the BADA DOST offers exceptional mileage, power, payload, load body length, and loading space, maximizing profit per trip. Its low turning radius and superior ground clearance make it ideal for both inter-city and intra-city applications, ensuring excellent last-mile connectivity.

The DOST range includes various models such as the DOST LiTE, DOST STRONG, DOST+, DOST CNG, and DOST+ CNG, catering to different market segments based on application needs.

The PARTNER, a modern and fuel-efficient load carrier, addresses the 4-tonne payload segment and is available in both 4-tyre and 6-tyre configurations. It offers load body options of 10FT, 11FT, 14FT, and 17FT, and is powered by the renowned ZD30 CRDI engine.

Mr. Prakash Hinduja, Chairman of the Hinduja Group, Europe, expressed his enthusiasm about the new dealership, “We are thrilled to open our latest dealership in Tinsukia. This expansion reflects our ongoing commitment to enhancing customer satisfaction and accessibility across India. We look forward to supporting the local community and contributing to the growth of the region’s transportation infrastructure.”

This new facility underscores Ashok Leyland's dedication to providing top-tier commercial vehicles and exceptional service across its growing network.

About the Hinduja Group

The Hinduja Group is one of India’s premier diversified and transnational conglomerate. Employing about 200,000 employees, with a presence across 38 countries, it has a multi-billion-dollar revenue. The Group was founded over a hundred years ago by Shri PD Hinduja whose credo was "My duty (dharma) is to work so that I can give." The Group owns businesses in Mobility, Digital Technology, Banking and Financial Services, Media, Project Development, Lubricants and Specialty Chemicals, Energy, Real Estate, Trading, and Healthcare. The Group also supports charitable and philanthropic activities across the world through the Hinduja Foundation.

For more information, you can read the full news article here (https://www.autocarpro.in/news/ashok-leyland-light-commercial-vehicles-opens-new-dealership-in-tinsukia-assam-121920).