Driving Business Growth With Marketing Expertise

By Author: ameyo
Total Articles: 18
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Overview
Marketing is vital for any business it’s about the different approaches that help a company create and deliver value to its customers. TAUs Bachelor of science in marketing enables you to understand market research, customer preferences, global marketing challenges, and various marketing activities and develop the critical thinking skills to make an impact sustainably to excel in the competitive business landscape.

With changing customer dynamics and ever-increasing choices for products/services in the contemporary world, businesses need professionals with strong marketing skills.

Marketing Degree Programs equip you with the essential skills to succeed in wide-ranging marketing careers irrespective of the type of organization since it includes myriad activities used by every business.

B.Sc. in Marketing covers personal selling, advertising, sales promotions, consumer behavior, market research, internet marketing, ethical practices, strategic marketing, and much more. Bachelor of Science in Marketing jobs include advertising and social media marketing, marketing research, product management, ...
... retailing, and sales leadership.

Our faculty has rich research and industry experience to provide students with a theoretical understanding of a wide range of marketing topics and experiential learning for real-world exposure.

Texila American University offers the best BS degree in marketing in Zambia, equipping you with the analytical tools and programs to analyze data to make better marketing decisions.

Why Choose Us?
Uniquely Designed Learning Methodology
Outcome Based Academic Delivery
Continuous Academic Support
Enhanced Learning Management Systems
Technology Enabled Services
Block Based Learning, Dedicated learning of one subject at a time, focuses on more immersed learning
Capstone Project, promote integrated learning and understand the connections between various subjects
Article review promote critical thinking and analytical skills among the learners
Contextual Project Work, gives an opportunity to the students to relate what is being taught into the context of the real world, and thus eliminating the questions of “Why do I need to learn this stuff?”