What Is The "play For Life"

By Author: Bill Walker
Total Articles: 48
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Based on "the lion" indomitable national soccer team and the team captain practical Cameroon Eto'o mutual support, PUMA and UNEP today was officially announced the strategic partnership, participate in international biodiversity in Africa and the starting point for the plan.

When the "Play for Life" cooperative projects will be placed through various international football games to enhance the football fans and mass of habitats and species of consciousness, in order to support the biodiversity by international of 2010. The football tournament in this month, including held in Angola of the African nations cup for the 2010 World Cup in South Africa's international friendlies preheating. As the title sponsor of the African soccer team of 12, combined with their innovative moves in Africa, PUMA become the only designated brand to help promote this work of United Nations Environment Programme.

International biodiversity is the United Nations in a concerted global plan by 2010, aims to help people to know aout the important of biodiversity, encourage the world action to protect animal ...
... and their living environment. The "Play for Life" activities focused on Africa, the continent in the biological diversity of particular significance, it has the world's five most important wild areas of the three: the Congo Basin, Miombo-Mopane woodlands, and tropical Great grassland of the South Africa. The 35 earth biodiversity hotspots of nine also are in Africa, they are the most abundant animal and plant resources on earth and also the most serious threat.

Not long ago, in Nairobi, Kenya "Play for Life" press conference, PUMA announced their main fund-raising approach is to design the world's first revolutionary "African continent soccer equipment", Africa Unity Kit, then the 12 African national soccer team sponsored by Puma will wear this equipment. These international team include that which has won the World Cup qualification and the African nations cup bag of Ghana, Cameroon, ivory coast and Algeria, and the African nations cup hosts Angola and Egypt, mozambique, Togo and Tunisia, and the missed team of the World Cup in South Africa of Senegal, Morocco and Namibia. PUMA is also the continent's top players for sponsorship, such as Samuel Eto' o, Emmanuel Eboué and John Mensah. Africa Unity Kit has been approved by FIFA, but also formally recognized this product as PUMA-sponsored team's third set of African official equipment.

The dynamic life of the brand, is designing a range of products in order to raise additional funds to support the biological diversity, including the PUMA's Unity T-shirts and Collector Edition shoelace Lacelets. The shoelaces which invited the world famous painter Kehinde Wiley to design the patterns. These products are yellow with PUMA's "life" label, consumers by such labels can easily identify those who support corporate social responsibility program PUMA launched a favorable product series PUMAVision plan. Portion of the profits of such products will also be used to finance biodiversity plan.
About The Author:

Bill like to experience the world, and the different cultures. He used to be a fitness trainers. He is maintaining a website which is puma trainers, To learn more everything about puma ferrari, visit his website at http://www.pumatrainersuk.com. Email: webmaster@pumatrainersuk.com