ALL >> General >> View Article
Ford Wants To Eavesdrop On Your In-vehicle Conversations To Personalize Ads, As Per A New Patent

Technological innovations are reshaping industries, and the automotive world is no exception. Ford has taken a step toward integrating personalized ads into its vehicles, leveraging technology to enhance user experiences. However, the system behind these ads has sparked concerns.
Ford’s new patent, “In-Vehicle Advertisement Presentation Systems And Methods,” filed in February 2023 and published in August 2024, describes a system that monitors in-car conversations to deliver targeted ads. The ads will be based on factors such as location, speed, and the vehicle’s predicted route, and will be presented via the car's infotainment system.
The system also uses historical data and third-party apps to tailor the ads more precisely to the current trip. Privacy advocates have raised concerns, as the patent does not provide details on how Ford plans to protect the data it collects.
Ford’s previous patents, including a system to repossess cars and one to report other vehicles’ speed, have also faced criticism. Despite this, Ford claims that these patents are standard practices to protect intellectual property.
Is Ford's in-car ad system a breakthrough in personalized marketing or a potential privacy violation? We’d love to hear your thoughts.
Read More: https://www.techdogs.com/tech-news/td-newsdesk/ford-wants-to-eavesdrop-on-your-in-vehicle-conversations-to-personalize-ads-as-per-a-new-patent
Add Comment
General Articles
1. Prognathism – Types, Causes And DiagnosisAuthor: James Bolte
2. Direct Release Systems: A Game Changer In Fire Protection Technology
Author: oliver
3. How To Buy A Car Online ?
Author: Lavy Johnson
4. How Ai In Web Development Enhances User Experience For Saas Products
Author: david
5. Safety And Style Combined: Why Choosing The Right Capsule Lift Manufacturer In Delhi Is A Long-term Investment
Author: Hybon
6. Discover The Health And Wellness Benefits Of A West Kelowna Sauna
Author: Duke John
7. Did You Know Turnkey Laboratory Solutions Can Cut Your Project Time In Half?
Author: Naveen Sharma
8. Не просто коробки: почему упаковка стала вашим молчаливым менеджером по продажам
Author: Sanya Nekitich
9. Easy Pain Relief Treatment In Kattupakkam - Go Physio
Author: Go Physio
10. Powerful Remedies: Kaal Sarp Dosh Puja Dates, Pitra Dosh In Kundali
Author: Ajay Guruji
11. Key Features Of A Reliable Agentic Ai Development Service In 2025
Author: Albert
12. Hearing Loss: Types, Symptoms, Causes & Treatment
Author: Omkar
13. Todoo Fizo 30000 Disposable Vape Review: Long-lasting Puffs & Rich Flavor
Author: Todoovape
14. Amchur Powder: The Perfect Combination Of Taste And Health
Author: Nitin Bhandari
15. The Best Mens Rolex Watches For Everyday Wear
Author: The Diamond Box