Hinduja-family Owned Hgs Interactive Wins Mandate For Streax Craft’s Launch On E-commerce

By Author: Mark B
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HGS Interactive will drive the e-commerce launch of the all-new sub-brand of Streax India - Streax Craft. The launch will have salon-style products which will include shampoo, masque, serum and booster for home care and will be launched on Amazon, Nykaa, Blinkit, and Swiggy Instamart. The launch will have two ranges of hair care products catering to Strength and Repair hair care solutions.

HGS Interactive, a Mumbai-based digital marketing agency that is the digital arm of tech-led CX company Hinduja Global Solutions, has secured the e-commerce launch mandate for Streax Craft, an upcoming sub-brand for Streax India.

HGS Interactive, whose services encompass end-to-end customer engagement, digital experience, and integrated advertising will spearhead the creation of all e-commerce launch content, including A+ content, banners, and strategic launch communications, ensuring the brand’s value proposition is effectively communicated to its target audience.

Sachin Karweer, Business Head at HGS Interactive said, "We are thrilled to work with Streax for the launch of Streax Craft. Our focus on creative innovation ...
... and strategic insight aims to establish Streax Craft as a leading name in the Indian hair care market, offering a professional hair care regime for home use."

Dheeraj Arora, Managing Director & CEO, Hygienic Research Institute Pvt Ltd, said, "As part of our commitment to continuous product development, we are excited to introduce Streax Craft under our Streax brand. This e-commerce exclusive brand is tailored to meet specific hair care needs with vibrant packaging and exceptional product quality. We anticipate it will make a significant impact in the personal care space on e-commerce platforms. We are eager to collaborate with HGS Interactive to bring this project to life."

The Hinduja family-owned HGS Interactive is poised to expand its portfolio by leveraging its expertise to secure more high-impact digital mandates in the coming days.

Article Reference Link:
Exchange4media: https://www.exchange4media.com/marketing-news/hgs-interactive-wins-mandate-for-streax-crafts-launch-on-e-commerce-136546.html
BW Marketing world: https://bwmarketingworld.com/article/account-wins-prose-integrated-pathfinder-global-hgs-interactive-streax-craft-530236
Media infoline: https://www.mediainfoline.com/agency/hgs-interactive-wins-mandate-for-streax-craft-brand-launch-on-e-commerce
Campaign India: https://www.campaignindia.in/gallery/moves-and-wins-roundup-week-of-19-aug/497820
Media News4u: https://www.medianews4u.com/hgs-interactive-secures-mandate-for-streax-craft-brand-launch-on-e-commerce/
Afaqs: https://www.afaqs.com/news/advertising/hgs-interactive-secured-the-e-commerce-launch-mandate-for-streax-craft