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How To Make Advertises?
(1)Programming or Content Sponsored by an Ad
1. Is there a relationship between the content of the ad and the content of the sponsored program-- for instance, an antidrug ad by a politician in an antidrug documentary or an ad for a beauty product in a women's magazine?
2. Is the content of the program potentially offensive to any organized interest group? If so, is the advertiser aware of this? If so, why is the advertiser sponsoring the program?
(2)Content Surrounding (Contextualizing) an Ad
Do the programs or stories surrounding the ad provide a positive context for the ad? Do the ads surrounding this ad provide a Omega Replica positive context for the ad? Does the unpaid coverage of this product, idea, or candidate, if any, provide a favorable context for this ad? If not, how does the ad adapt?
Media Mix
1. How much money is being spent on purchases of advertising space and time? How many ads have been purchased? Where? When? to reach what total audience?
2. Does the ad appear in the same form in other media? ...
... What changes are made in the ad in other media? How do you account for the changes? constraints in media? audience adaptation?
3. Do different ads for this product appear in different media?
4. Is the ad one in a campaign? Is it related to others in a campaign? What is the relationship?
5. Why did the advertiser choose this medium? What are the advantages and disadvantages in this choice? Are there important claims about this product, idea, service, or candidate that cannot credibly be made in this medium?
(3)Pressure on Advertiser
1. Has the advertiser or manufacturer been subject to pressure from groups that disapprove of the product or the program/content sponsored by the products ads? Have ads or sponsorship been altered in response to this pressure?
2. Has the advertiser altered the ad in response to a consent agreement with the FTC?
3. Have the networks, stations, newspapers, or magazines in which the ad appears requested changes in the ad? Were the changes made? If so, how did the changes affect the ad's ability to convey its intended meaning?
(4)How to Influence the Media
Short of running for political office or joining a congressional staff in order to change the laws, what can individuals or groups do to influence media practices? Here we examine the means of persuasion available to individuals, groups, social movements, and nongovernmental organizations to change the Omega Replica Watches content or form of ads or news. We assume that an individual who is aware of all the available means of influence is better able to select and skillfully employ effective means. We proceed from the simplest to the most complex, from the easiest to the most difficult, and from individual action to actions by established organizations.
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