Search Engine Optimization For Attorneys

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As an attorney, you most likely are not specialized in Internet marketing. Search Engine Optimization (SEO) for attorneys is a specific strategy designed to increase your relevant traffic and your conversion rate.

Your SEO plan should have two major thrusts:

Onsite Optimization: Search Engine Optimization begins with the development of a list of strong keywords (keyword research). These keywords or phrases, which searchers use to find you, must be used appropriately throughout your website. Your content, headlines and titles should be carefully written to include your keywords, used in the proper density. Remember, when writing content for your site that it should be written to not only attract search engine spiders but to appeal to the human reader as well. The content should be informative, professional and clearly demonstrate your expertise in your field or marketplace.

Onsite optimization is the foundation for good SEO. The content, the titles, page descriptions and metadata are necessary, but only give you the opportunity for good results.

Offsite Optimization: Search Engine Optimization for ...
... attorneys should focus heavily on off site optimization. Offsite Optimization at Optimum7 really means Backlink Quality and Growth Optimization. The quantity and quality of backlinks (external URLs linking directly to you) are the major determinants in how highly ranked and visible your practice will be on the search engines. CONTENT in the form of articles, blog posts, press releases and more represents the fuel for Backlink Growth. You have to give external websites good reason to link to you. Therefore great content published consistently, indexed on your site and syndicated for the adoption by strong websites are the best tickets to getting the best backlinks. This content generation / syndication strategy should be used to not only increase your online footprint but to begin the process of branding your name and your firm. Site targets for your content include content sites, article sites, press release sites and the social media including social sites like Twitter and Facebook, but also social bookmarking sites like Delicious, StumbleUpon and Digg. Forums, viral videos and blogs must all play an important role in your offsite optimization.

Offsite Optimization drives your visibility by increasing your authority quotient as measured by Google and the other major search engines. Google is watching everything and those who link to you and the notoriety you are achieving in the social media, forums et al are the major measuring sticks used to establish such an authority quotient.

Most attorneys and law firms have a local or regional focus. This means that SEO should be focused upon using geocentric keywords / phrases so that you are found by the right geographic market.

Hiring a Professional Internet Marketing Company is clearly the best choice to plan and execute these online marketing strategies… As the world of SEO continues to grow and change, a professional firm or consultant can offer you the latest strategies and help ensure your website competes effectively online. Search Engine Optimization for attorneys is no different than SEO for any other business with the obvious exception of the nature of the content and the targeted locations for syndication.

Remember that 68% of searchers don’t go past page 1 and 98% don’t go past page 3. Failure to be there means failing online.

Are you looking to be there? Contact us. The initial consultation involves no obligation. You can call us at 1-800-736-9618.