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Ask Mr. D - On Search Engine Tactics

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By Author: Bill Daugherty
Total Articles: 17
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Dear Mr. D,

My question is about getting a website
listed on the major search engines.

For the past several months I have
been submitting my website to several
of the major search engines. But, I don't
think I am listed by any of them. At least
I can find my site when I do a search
for my keywords.

Can you take a look at my site and tell
me if there is something wrong with my
site that is preventing me from getting
listed? This is really frustrating.




Dear Frustrated,

Getting listed on any of the major search
engines can be a trying adverture. But,
so much of Web traffic comes from these
engines, it is worth the effort.

The reason your site is being ignored by
the major engines is you don't have any
meta tags in your code. When you submit
your site to a search engine they send a spider
to crawl your site for all the other details. And
the very first thing this spider looks for is ...
Meta ...
... Tags!

If you don't have Meta Tags in place, things
can get ugly. The spider will move to the text
on your page, with the end result being a really
messy site description and no keywords ...
that's bad!

Meta tags should be placed between the head
tags of your sites code. They should contain
your site's title, description and keywords. If
you are not knowledgeable about building meta
tags, I suggest you consult someone who does.
Even it cost you a few bucks, the amount of
traffic increase you will see will more than make
up for the cost.

About the Author Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
To visit Mr. D's latest project Goto:

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