Digital Marketing?

By Author: Jagroop Virk
Total Articles: 1
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How it works?
Companies use different social media platforms to promote their products. They also try to create brand awareness through digital marketing.
Types of Digital Marketing Channels
Following are a few digital marketing channels.
Website Marketing
Companies create their own websites and promote their products on the websites. Consumers can buy products directly on their websites.
Pay-per-click advertising
Pay-per-click or as it said PPC enables companies to reach consumers directly through news articles and blogs. Also, Users, genders, and one geographic area are targeted for these campaigns. We can target the audience on the age basis too.
Content marketing
We share content on social media services (FB, YT and IG). We share photos & videos on the social media. Besides, We also share blogs on these websites.
Key Performance Indicator
Some KPIs can determine the performance of the campaign.
Click through rate
Conversion rate
Social media traffic
Website Traffic
However these are not only KPIs present we can also we such as like, follows & views