123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

The World According To Commercials (1)

Profile Picture
By Author: Arsenalo
Total Articles: 116
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

In the process of being urged to purchase the multitude of products that ads advocate, we are also being persuaded to a certain style of living. Contrast, for example, our standards of personal hygiene with those of our great-grandparents at the turn of the twentieth century. Underarm deodorants, in the forms we know them, did not exist, and no one seemed to mind. Advertising and Links Of London Charms changing expectations about personal hygiene have persuaded us that certain types of body odors are offensive and ought to be camouflaged or altered. Embedded in the argument that we ought to use a specific mouthwash is the assumption that we ought to use a mouthwash.

Similarly, the argument that we ought to use a specific floor wax assumes that we ought to wax our floors. Embedded in the argument that we ought to use a specific room deodorant is the assumption that we ought to use one.

Reliance on packaged products has contributed to the growing problem of waste disposal in the United States. If we didn't use so many packaged products and such heavily ...
... packaged products, the problem would be smaller. Because advertisers want us to continue to use their products, they reassure us that doing so is environmentally responsible. This notion of responsibility was newly found in a climate in which the public began expressing concerns about the vulnerabilities of the planet.

Accordingly, in 1990, a number of companies began using and touting their use of recycled materials in their packaging. Lever Brothers announced in July 1990 that the plastic bottles containing Wisk, All, and Snuggle would contain "up to" (note the careful use of language) 35 percent recycled resins. Procter & Gamble announced that it would include at least 25 percent recycled high-density polyethylene in bottles of Tide, Cheer, Era, Dash, and Downy. Bottles containing Spic 'n' Span liquid cleaner would be made entirely of recycled materials. The scope of the industry's contribution to the landfill problem is evident in its claim that "in the first year of P & G's bottle recycling program, the company will produce 110 million containers that use the recycled plastics, keeping about 80 million bottles out of the nation's waste stream." By Earth Day in April 1995, Procter & Gamble could claim to have reduced the amount of waste it produced by 1 billion pounds.

In the process of embedding assumptions about the kinds of products we should use, advertising has created norms Links Of London Bracelets governing our sense of the acceptable home: a home in which the faucets, floors, furniture, mirrors, and dishes—but not the faces of the women—shine; a home that is odor-free—no smell of cat, fish, cigars, feet—and filled with artificial, chemically created outdoor scents—lilac, rose, herbs, evergreen.

This home is filled with subtle deceptions. Spouses marvel at the cleanliness, un-aware of how little effort it took with the new product to achieve that effect; and they assume that foods created from chemically enhanced mixes are homemade.

Total Views: 259Word Count: 496See All articles From Author

Add Comment

Business Articles

1. Single Screw Plastic Extruder Demystified For Manufacturers
Author: ADVAN

2. Leed And Its Impact On Today's World
Author: Agile Advisors

3. Enhancing Safety And Sustainability: Tempgenius Blood Bank And Environmental Monitors
Author: Chris Miller

4. Verg Restoration
Author: PAVEL VERGULYANETS

5. Key Players And Competitive Landscape In The Insect Pest Control Sector
Author: MarketsandMarkets

6. Earthing Rod And Its Types
Author: EARTHING ROD AND ITS TYPES

7. Unveiling Excellence: The Journey Of A Pcb Manufacturer And The Innovations In Rigid-flex Pcbs
Author: Shenzhen Shuoqiang Electronics Co.,Ltd.

8. Exploring Multilayer Pcbs, Aluminum Base Pcbs, And Choosing The Right Pcb Supplier
Author: Shenzhen Shuoqiang Electronics Co.,Ltd.

9. Best Wati Alternatives In 2024 To Improve Customer Engagement
Author: Vilas

10. Revolutionizing Retail Spaces With Architectural Cad Design And Drafting Services
Author: Pavantheaecassociates

11. Professionell Diskning I Stockholm: Ta Hjälp Av Erfarna Diskare
Author: hemstandind i sigtuna

12. Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organization
Author: otis

13. Best Static And Dynamic Website In Mumbai
Author: Techstreat Web Solutions

14. Mastering The Road: The Essential Training For Becoming A School Bus Driver With Northstar Bus Lines
Author: Northstarbuslines

15. Exploring The Potential Of Hydrogen Technologies: A Clean Energy Revolution
Author: yogitamnm

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: