Fertility Clinic In Morristown

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When Reproductive Medicine Associates, or RMA, decided to open a fertility clinic in Morristown, N. J., the founding doctors left nothing to chance.

The market was already saturated, and the doctors realized that-even though they were experts in infertility and had recruited a leading embryologist to work her magic with sperm and eggs, they could not just sit back and wait for patients to appear.

They needed to do some aggressive marketing. That meant courting potential patients and begging local doctors who could refer patients. They hired a marketing consultant, started weekly support group meetings for infertile couples and invited doctors to dinners, including a wine-tasting dinner last year with a wine attendant flown in from France.

They ...
... had little choice but to invest heavily in marketing, fertility experts agree. Infertility has become a big, fiercely competitive business, with a billion dollars in revenues and with more and more doctors fighting for a limited number of patients.

The growth of the field has been fueled by rising success rates and increased demand from patients, many of whom pay tens of thousands of dollars out of their own pockets in hopes of having a child. Some experts are deeply concerned. With marketing promotions that can shade the truth, referring doctors and patients can find it hard to distinguish between centers with good reputations, like RMA, and ones that promise much more than they can deliver.

And some clinics that offer stimulus like money-back guarantees may end up doing risky procedures hoping to improve the odds of pregnancy.

Since fertility became a specialty nearly 20 years ago, the American Board of Obstetrics and Gynecology trained so many fertility specialists that "they flooded the market," said Dr. Richard Rawlins, laboratory director for the Rush Centers for Advanced Reproductive Care in Chicago.

Improved methods and competition caused prices for in vitro ？ Fertilization to drop considerably, from highs of about $ 18 000 in the late 1980's to lows of about $ 4 500 today, he said. Insurance companies in a few states started paying.

The result was more patients, more doctors and more and more competition.

Fertility centers often use some of the same strategies as large drug companies, with dinners, seminars and gifts for referring doctors, and marketing representatives who show up regularly at the referring doctors' doors. To attract patients, many provide special financing schemes, including money back guarantees.