Rising Trend Of Plant-based And Vegan Diet Is Driving The Demand For Potato Protein

By Author: sonal
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The potato protein market is projected to reach USD 144 million by 2028 from USD 105 million by 2022, at a CAGR of 5.4% during the forecast period in terms of value. Potato protein being a type of plant-based protein consists of particularly high content of essential amino acids. It is produced together from potato starch and is available in the form of isolates and concentrates with approximately 78% high protein content. Most potato proteins are soluble in water and in water & salt solutions. Driving manufacturers in the potato protein demand is due to increasing joint and muscle mass-related health issues, especially among women.

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The demand for potato protein in Japan has been increasing due to the rising consumption trend of plant-based and vegan diets. Moreover, the increasing focus on healthy eating habits and the rising awareness of the benefits of protein consumption have also contributed to the growth of the ...
... market.

According to a report published by the Ministry of Agriculture, Forestry, and Fisheries of Japan in 2020, there has been a growing trend of health consciousness among Japanese consumers, leading to an increase in demand for functional food ingredients that can improve health and well-being. Food items that use potato protein in Japan includes meat substitutes for healthier alternative to meat, bakery products like breads, cakes and cookies, protein-rich beverages such as protein shakes and smoothies, pet food and nutritional supplements. This trend has led to the growth of the plant-based protein market, including potato protein.

In addition, the Ministry of Health, Labour and Welfare of Japan recommends that Japanese adults consume 0.8 grams of protein per kilogram of body weight per day for optimal health. However, according to a 2019 survey by the ministry, many Japanese adults were not meeting this recommended daily protein intake. This awareness of the importance of protein consumption may also contribute to the growth of the potato protein market in This is because potato protein is a high-quality protein source that can help to increase the protein intake of Japanese adults and meet their nutritional needs.

Therefore, the rising trend of plant-based and vegan diets, increasing health consciousness, and the growing awareness of the benefits of protein consumption are likely contributing to the growth of the potato protein market in Japan.

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The key players in this market include Avebe (Netherlands), Tereos (France), Kerry Group PLC (Ireland), Sudzucker AG (US), Roquette Freres (France), Emsland Group (Germany), KMC Ingredients (Denmark), Pepees Group (Poland), AKV Langholt (Denmark), PPZ Niechlow (Poland), The Scoular Company (US), Finnamyl (Finland), Kemin Industries (USA), Bioriginal (Canada), and Duynie (Netherlands).