Caratlane Case Study: Revolutionizing The Jewelry Industry

By Author: Yantra Inc
Total Articles: 42
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CaratLane is India's largest omnichannel jeweler. Spanning over 170 retail
stores across 45+ Indian cities, and shipping globally to countries like the
USA, Canada, UK, Singapore, Dubai, and Australia.

VISION
Remove the existing barriers, geographically and
economically, for everyone to experience a little,
beautiful piece of India, no matter their
location.Their aim is to place India on the global
map for its craftsmanship.

MISSION
Our mission is to create versatile, modern, and
contemporary jewelry which is accessible
worldwide. Our made-in-India jewelry not only
makes a woman look beautiful but also makes her
feel beautiful and loved inside & out.

EXISTING SYSTEM
CHALLENGES
CaratLane was facing a void for a system that is integrated and
automated to bring better visibility and efficiency to the business.

CHALLENGES
Lack Scalability
of a system which could power their growth rapidly to new markets in line with the product demand

Lack of Stock Price variation Calculation
The systems ...
... in use did not meet the specific jewelry industry functionality of the stock audit requirement. As jewelry pieces have a very specific mechanism for cost computation, entire order profitability was an after-the-fact calculation outside the system

Lack of System Enabled Inventory Costing
Inability to manage consignment stock as well as the cost for the new product lines.Lack of visibility into unit-specific costing

Lack of inter system integration
No sync of backend systems with eComm application (Magento)

Lack of Automation
manual entries and use of spreadsheets in warehouse operations.

SOLUTION
SYSTEM PROCESS
Yantra built an integrated and automated customer experience from check-out to delivery with NetSuite implementation.

The existing e-commerce platform (Magento) was integrated with NetSuite
Procurement, ordering & fulfillment, and invoicing processes were digitized
Extensions were built to achieve a frictionless omnichannel customer experience

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